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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

Read the report

Understand and engage at the speed of social

2/3 of the Forbes 100 most valuable brands trust Brandwatch, the social suite built for our fast-moving world.

All-in-one suite for all your social media channels
Trusted by thousands of the world’s biggest brands

A complementary suite
of specialized, best in class tools

Conduct deep research

Bring structure and meaning to billions of voices with game-changing AI solutions

Monitor your brand

Survive and thrive in a fast-moving digital landscape by keeping your finger on the pulse of consumer opinion

Create winning content

Grow your brand with a data-driven content strategy all managed in one collaborative social content calendar

Engage with consumers

Deliver exceptional customer experience by engaging with the right people in the right place at the right time

Collaborate on data-driven content

Manage channels, teams, workflows, approvals, and campaigns and ensure brand alignment and stellar quality in one collaborative content calendar.

Shield your brand from threats

Monitor emerging threats across over 100m sources and set up smart, real-time alerts to respond with speed and confidence before problems develop.

Manage all channels with ease

Take the stress out of community management and customer support. Engage customers and prospects with one social inbox for all your networks.

“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”

Jaya Deshpande, Principal Social Analyst, BBC

The #1 trusted enterprise solution

Brandwatch solutions are consistently recognized as leaders by industry analysts and the customers who rely on them to better understand and engage with their consumers.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.