The Essential Digital Marketing Trends to Watch in 2025
By Emily SmithDec 13
As of January 2023, TikTok has 1.53 billion active global users – a massive jump representing a 53% increase since 2021 (1 billion).
In fact, TikTok is so huge that it surpassed YouTube – the number one video-sharing platform in the world - in average user time consumption in 2022.
PLEASE NOTE**
All data was gathered on April 17 2023.
20. @kyliejenner – 52.8m followers
With close to 53m followers, Kylie Jenner starts the list of most followed TikTok accounts. But that’s not all. Not only does she place as the 20th most followed account on TikTok, Kylie is also in the top five of Instagram’s most followed accounts, with over 380m followers.
19. @ox_zung – 54.8m followers
Who would have thought that a student and soon-to-be sound engineer would go from 0 followers to 38.6m in just one year! Won Jeong, who is now clocking in close to 55m followers, is a 27-year-old South Korean full-time TikToker, whose large following scored him the 19th spot on our list, right before Kylie Jenner. Won Joeng frequently posts about hangouts with friends, day trips, and his love for fitness.
18. @lorengray – 54.4m followers
Loren Gray Beech is an American singer and social media personality with an impressive following – nearly 80 million followers across TikTok, Twitter, and Instagram. That, however, didn’t help the TikToker secure a spot in the top five of most followed TikTok accounts.
17. @spencerx – 55.3m followers
American beat-boxer or “mouth music man,” as this TikTok star refers to himself on social, is best known for creating original tunes for social media platforms. Spencer Polanco Knight (the real name behind this account) reeled in 55.3m followers with his skills, placing him 17th on this list.
16. @dixiedamelio – 57.2m followers
Dixie D’Amelio is an American singer and social media personality. She bags the 16th spot with over 57m followers.
15. @jasonderulo – 57.7m followers
Singer and social media personality Jason Derulo has dropped two spots since 2021, now placing 15th on this list.
13. @bts_official_bighit – 59m followers
With 174 million followers across Twitter, Instagram, and TikTok, the most famous K-pop band in the world no longer needs an introduction. But if you’d like, you can check out these 10 Mind-Blowing BTS Facts and Statistics.
12. @domelipa – 65.7m followers
Dominik Elizabeth Resendez Robledo is a TikTok star, YouTuber, and social media celebrity.
11. @therock – 70m followers
This man makes all the top most followed lists, no matter the platform! Not only does he place as the 11th most followed account on TikTok, but he also clocks in at sixth place on our list of Instagram’s most followed accounts.
10. @cznburak – 70.5m followers
Burak Özdemir, known as CZN Burak, is a Turkish chef and restaurateur whose rapidly growing influence on TikTok has shot him to the tenth place on our list.
9. @tiktok – 71.6m followers
TikTok’s own account has amassed over 71m followers, placing them in the ninth spot on the list.
8. @willsmith – 73m followers
Will Smith grabs the eighth spot on this list with over 73m followers. He’s also the highest-ranking Hollywood actor on the list.
7. @kimberly.loaiza – 74.2m followers
This Mexican social media personality and singer has bagged herself the seventh spot with her funny videos.
6. @zachking – 75.3m followers
Magician Zach is an American YouTuber, TikToker, former Vine creator, filmmaker, and YouTube personality. He grabs the sixth spot with his videos, which blend magic and his family.
5. @mrbeast – 80.8m followers
Jimmy Donaldson is an American YouTube personality and social media influencer. He’s known for his elaborate pranks and expensive giveaways.
4. @addisonrae – 88.7m followers
As of March 29 2023, this American dancer and social media personality has accumulated more than 5.8 billion likes and 88.7 million followers on TikTok, ranking as the fourth most followed individual on the platform.
3. @bellapoarch – 92.8m followers
Since 2021, the TikTok star has moved up six spots, placing in the top three most followed accounts in 2023. Bella is a Filipino-born American singer and social media personality whose lip-sync videos went viral in August 2022.
2. @charlidamelio – 150.5m followers
Charli uploaded her first dance videos in 2019, at the age of 16, and by March 2020, was TikTok’s most followed account, smashing all previous records…until 2022.
1. @khaby.lame – 155.8m followers
Guinness World Records has a new record holder. With 155.8m followers as of March 29 2023, social media personality Khabane Lame has become the most followed individual on TikTok.
Khabane Lame is known for his videos where he silently mocks overly complicated life hack videos posted by other users.
With thanks to Wikipedia for providing the list.
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