7. Outdoors items
Amazon are definitely catering to the outdoorsy among us, plugging garden storage and lawnmowers. Shoppers are also looking for accessories for their summer vacation.
8. Novelty gifts
For people who like to buy their holiday presents months in advance, today is like Christmas morning.
9. Furniture
New homeowners in the office have already been heard enthusing about the homeware deals, from a pressure washer to this octagonal inflatable hot tub.
If you’re looking to deck out your new house, move fast.
10. Stranger items
While the above items were fairly predictable, these didn’t exactly fit into a category…
Not everyone’s ready to pay
Not all of the hype was about buying things, though.
We were interested to see Stop Funding Hate, a group that criticizes companies for advertising in certain publications, making a splash in the conversation.
A number of people were talking about Amazon advertising on Breitbart, and that they refused to get involved with Prime Day while it was happening.
The prominence of these topics is a good indicator of a growing group of people who are concerned with corporate social responsibility, although they weren’t dominating the conversation.
We also found a lot of people saying they were struggling to find the things they wanted in Amazon’s sales – something that’s fairly inevitable, but also something that people like to complain about.
Why track intent to purchase strings?
Looking at what people are thinking about buying (and when they’re thinking of buying them) offers companies an easy opportunity to jump in with some targeted ads with an irresistible deal, or to inform their wider strategy when it comes to sales.
It’s just one of many use cases a tool like Brandwatch Analytics can offer.
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