Best Time to Post on X: Maximizing Engagement in 2025
By BrandwatchNov 7
Prepare yourself for a month brimming with delightful social media holidays, from celebrating donuts and oceans to embracing furry companions in the workplace.
Here are some ways that brands are making the most of social media holiday celebrations throughout June to help inspire you to engage with your community on social media.
June 1. International Children’s Day #WorldChildrensDay
June 1. Global Day of Parents #GlobalDayOfParents
June 2. National Leave the Office Early Day #LeaveTheOfficeEarlyDay
June 3. World Bicycle Day #WorldBicycleDay
June 5. World Environment Day #WorldEnvironmentDay
June 6. National Higher Education Day #HigherEducationDay
June 7. National Donut Day #NationalDonutDay
June 8. World Oceans Day #WorldOceansDay
June 8. National Best Friends Day #BestFriendsDay
June 14. World Blood Donor Day #GiveBlood
June 16. Father’s Day #FathersDay
June 20. First Day of Summer #FirstDayofSummer
June 21. International Yoga Day #InternationalYogaDay
June 21. National Selfie Day #NationalSelfieDay
June 21. World Music Day #WorldMusicDay
June 21. National Take Your Dog to Work Day #TakeYourDogToWorkDay
These holidays can be excellent opportunities for brands like yours to connect with your audience on social media. Let’s discover how to supercharge your upcoming campaigns by taking a look at how other brands are celebrating.
June 1. International Children’s Day #WorldChildrensDay
Take the chance to show appreciation for children and their families across social media on International Children’s Day.
But don’t get confused about the date. While International Children's Day is widely observed on June 1, it's worth noting that some countries like Canada celebrate on November 20.
June 1. Global Day of Parents #GlobalDayOfParents
Linking nicely to International Children's Day is Global Day of Parents. Beyond our everyday appreciation, this celebration marks a heartfelt salute to parents. From memes to interviews, there are several ways your brand can join the conversation.
June 2. National Leave the Office Early Day #LeaveTheOfficeEarlyDay
On National Leave the Office Early Day we celebrate the importance of work-life balance and prioritizing personal well-being.
As a brand, you can contribute to the celebration by allowing your employees to take the afternoon off, to showcase your company culture. Perhaps you can share tips about self-care and stress relief techniques or showcase how your products or services can enhance leisure time. Either way, your efforts will be deeply appreciated.
June 3. World Bicycle Day #WorldBicycleDay
June 3 is all about pedaling towards a healthier planet. While cycling promises an abundance of health benefits, it also contributes to the health of our environment by reducing carbon emissions. Help inspire your audience to hop on their bikes, explore their surroundings, and enjoy the freedom of two wheels, joining the global movement towards sustainable transportation options.
June 5. World Environment Day #WorldEnvironmentDay
Care to join the global movement for a greener future? Established by the UN, this annual event focuses on educating people about topics like pollution, climate change, deforestation, and overpopulation.
Seize the opportunity to inspire change, promote sustainable habits, and celebrate environmental stewardship on social media.
Jeep Waves around the world. #WorldEnvironmentDay pic.twitter.com/AbsquLfk97
— Jeep (@Jeep) June 5, 2022
June 6. National Higher Education Day #HigherEducationDay
Empower students to reach for their dreams by honoring National Higher Education Day. With plenty of inspiring stories about academic achievements to draw from and opportunities to match, focus on encouraging everyone who comes across this content to pursue their educational goals and invest in lifelong learning.
June 7. National Donut Day #DonutDay
Like we need a reason to celebrate donuts?! June 2 provides the perfect opportunity to engage with your audience on social media over everyone’s shared love for this sweet treat. (Were’ team sugar-sprinkled or jam-filled).
Running a poll on Instagram is a great way to get the conversation started.
@krispykreme NATIONAL DOUGHNUT DAY 📢Tomorrow, 6/2. One FREE 🍩 of your choice! 🎉 Full details & participating US & CAN shops at the link in bio. #KrispyKreme #doughnuts ♬ Glowing Sea - Muspace Lofi
June 8. World Oceans Day #WorldOceansDay
World Oceans Day is a call to action for ocean advocacy and protecting our planet. We can truly make waves (pardon the pun) and work towards achieving the goal of healthier oceans globally by sharing insights into marine biodiversity, sustainable fishing practices, or even ways we can contribute to ocean conservation efforts.
June 8. National Best Friends Day #BestFriendsDay
Be it a shared adventure, a belly laugh, or a quiet moment of understanding, our best friends fill our lives with warmth and joy. Don’t forget to spread the love and tag your brand’s best friends.
June 14. World Blood Donor Day #GiveBlood
This celebration carves out time for the world to thank all voluntary blood donors for their life-saving gifts of blood and to raise awareness about the need for volunteers.
June 16. Father’s Day #FathersDay
As Father's Day approaches, let's take a moment to recognize the fathers, grandfathers, and father figures who have shaped who we are.
Whether it's through their wisdom, humor, or unwavering support, fathers play a unique and invaluable role in our lives. Join the celebrations by sharing your favorite dad jokes or dad outfits.
June 20. First Day of Summer #FirstDayofSummer
In the northern hemisphere, June 20 officially marks the beginning of most people’s favorite season (we’re side-eyeing all the winder lovers). Whether it's sunny or not, the air is charged with energy, hope, and the compelling need to book a holiday.
June 21. International Yoga Day #InternationalYogaDay
Focus on your inner peace and balance, whether it means hosting and posting about a free yoga lesson your company provided for all its employees, or creating an infographic that highlights the benefits of yoga with your audience.
June 21. National Selfie Day #NationalSelfieDay
Is a selfie really a selfie if it’s not shared on social media? I didn’t think so either.
It’s as easy as taking out your phone and observing the holiday by taking a selfie and sharing it with your followers. The more the merrier!
June 21. World Music Day #WorldMusicDay
Founded in 1982, World Music Day is a global celebration of the power of music to unite and inspire. With hundreds of participating cities worldwide, your content is guaranteed to strike a chord with an audience no matter what you post.
June 21. National Take Your Dog to Work Day #TakeYourDogToWorkDay
This one’s for the pet lovers.
Whether you’re working from home, the office, or a WeWork, this unofficial holiday presents the perfect opportunity for you to share your workspace with your dog – and then to post about it, obviously. They’re not called man’s best friend for no reason.
@espn Bring your dog to work day 🐶(via @Pacers) #TyreseHaliburton #Pacers #NBA #dogs ♬ original sound - ESPN
June 27. National Sunglasses Day #NationalSunglassesDay
Now that the first day of summer is behind us, it's time to embrace the sunshine in style with your favorite pair of sunglasses. But remember, protection is key, so don't forget your sunglasses case (to prevent scratches). And, more importantly, don't forget your sunscreen.
June 30. Social Media Day #SMDay
Congratulations! You’re overdue a pat on the back (maybe accompanied by some prosecco) for your incredible social media achievements. As we venture into the second half of the year, give a shoutout to your community for their support and take a moment to reflect on your brand's journey to mark Social Media Day.
That’s a wrap!
Keep your brand on track with our social media tips as we approach the mid-year mark.
For more content to help you take your marketing game to the next level, check out our Social Media Holiday Calendar 2024.