Repurpose your content
Repurposing used content is a huge time saver and can help you squeeze all the juice out of a great piece of content that you worked so hard on. While duplicating content is bad, repurposing content can be incredibly useful.
Here are some ways you can do it:
- Turn your blog post into an informative podcast
- Use the results of a poll or quiz on social to create an engaging blog post
- Create images using individual stats from a longer piece of research and post with a link back to your original work
- Turn some research you’ve done into a short video for social media to drive traffic
Repurposing allows you to really think outside the box when coming up with creative ideas, and enables you to breathe longevity into your content.
User-generated content
People love to see real-life examples of other customers using and, most importantly, enjoying your product, which is why user-generated content is such a hit on social media.
Encourage your audience to interact with your brand and generate their own content by tapping into people’s competitive nature:
- Run a Facebook competition where customers need to share their photos or experiences on social media for the chance to win a prize or free product
- If you are launching a new product or attending an event, create a hashtag specific to your brand and incentivise people to use it when sharing their pictures and event experience on social media
Be ready to respond
Setting aside specific time and scheduling social content is great for getting your latest messaging out, but always be ready to respond when you’re not fully focused on your social media account.
Set up alerts or notifications that you can receive whatever the time is to make sure you’re ready to pick up on any urgent messages on social (whether it be a problem with one of your products, an escalating brand crisis, or just someone looking for help as they approach purchase).
You don’t need to be on the lookout for every like and retweet, but make sure you’re ready when it counts.