WhatsApp is a messenger service that uses the internet to send encrypted messages between smartphone users anywhere in the world using just your cell phone number. It's popularity and widespread use make it particularly useful for major international and global brands.
The 2018 launch of WhatsApp Business API turned this global messaging platform into a powerful business communications and marketing asset. WhatsApp tools help brands get the most from the messaging service by streamlining communications, facilitating marketing campaigns, and integrating WhatsApp into common business workflow.
What are WhatsApp tools?
WhatsApp tools include any software solutions that help businesses manage customer interactions, run marketing campaigns, and grow their business using the platform. WhatsApp business tools include things like WhatsApp chatbots, and automation tools to streamline customer engagement.
Why use WhatsApp tools for business?
WhatsApp business apps stimulate business growth by helping brands manage their communications and marketing more effectively and efficiently. Key benefits of using a WhatsApp business tool include:
Enhanced customer communication
WhatsApp allows for seamless communication between your team and customers. We live in a world where the most accurate address for anyone is the smartphone in their pocket. By communicating on WhatsApp where consumers are already used to interacting makes it easier to connect and engage with your target customer.
Increased efficiency and productivity
WhatsApp tool features like automated responses allow businesses to streamline communication. Other tools help you manage your WhatsApp messages in one place so you can collaborate with the team. In short, WhatsApp tools make it easier for any business to run customer outreach efforts.
Boosted sales and marketing
Some of these tools allow users to run WhatsApp ad campaigns across social media, with buttons and links that direct straight to a WhatsApp chat. Others feature customer relationship management (CRM) integrations that streamline how sales teams convert marketing leads and make it easier to manage the entire customer relationship.
Better customer support
WhatsApp improves customer support by providing an easier portal for customer queries and messages. With so many of us using our smartphones in our work lives, it also enhances workflow and convenience for your team.
If your sales or support staff are in the field, WhatsApp makes it easier for them to receive and respond to questions from customers. Smart chatbots also help by giving customers fast answers to frequently asked questions, and by setting up appointments or lodging tickets automatically.
How to choose the right WhatsApp tool for your business?
There are WhatsApp tools for a wide variety of purposes. Like any marketing or sales campaign, the key to selecting the right solution for your business relies on these key considerations:
Define your needs and objectives
Before you being shopping for a WhatsApp tool consider your workflow needs. Include the size of your team and the barriers you're encountering. For example, if your support team is overwhelmed by simple customer queries, you might look to a tool with auto responses. If you need help scheduling appointments, consider a tool that integrates with calendars.
The goals you determine for your marketing strategy will also impact which WhatsApp tools are useful to you. A paid social media campaign that drives leads directly to your WhatsApp messages system will require different tools than a campaign that involves reaching out to qualified leads from your CRM.
Consider your budget and scalability
While there are some free WhatsApp tools, most of the options with robust features cost money. Subscription fees usually depend on the number of user licenses or seats you need, as well as the amount of messages you send.
Find a tool that's flexible enough to handle business growth and pricing plans that give you the best value at every stage of growth.
Evaluate features and functionality
Not all tools are created equal. One way to assess the different features and functionalities is to build a grid of common attributes. You will be able to identify the must-have core capabilities you want and also the extra features that are valuable to your team using this matrix.
Assess ease of use and integrations
WhatsApp tools are designed to improve your sales and marketing workflow. For that effort to be successful, you'll need a tool that is easy to use and integrates effectively with the software you already use. CRM integrations and connectivity with your reporting systems are important. The best WhatsApp tools will also integrate with your social media management tools to help improve your performance.
Prioritize security and compliance
Last, but definitely not least, your WhatsApp tools should be secure, reliable, and compliant with privacy and data protection laws. Laws include the General Data Protection Regulation (GDPR) in the European Union and the Health Insurance Portability and Accountability Act (HIPAA) in the USA.
These regulations differ by region, so it's important to ensure the solution you're interested in meets these specifications.
Top 15 WhatsApp tools for your business in 2025
Now that we've explored the ways in which WhatsApp tools can facilitate better customer communications and marketing efforts, lets take a look at some of the best WhatsApp tools for business growth in 2025. We've highlighted these tools according to their core function, beginning with marketing and sales.
For marketing and sales:
Brandwatch
Brandwatch is a comprehensive suite of marketing management tools. This vast catalog of marketing solutions offers two powerful tools for WhatsApp marketers.
The first, Brandwatch Engage, ensures no message – no matter how big or small – goes unanswered. Engage is able to automate welcome and away messages as well as building feeds and assigning incoming messages to your team.
The built-in collaborative workflows allow your entire team to access, read, and reply to messages from a central dashboard. This unified inbox also ties to your other social media platforms, making it easy to manage your entire marketing campaign in one place.
Labels and notes help you categorize those inbound messages for better customer relations management.
With Brandwatch Advertise, you can create so-called “Click-to-WhatsApp” ads, making it easy for your audience to reach you through their favorite messaging app. These ads offer a fast, personal way for your audience to connect with your business on any smartphone. Plus, Advertise provides in-depth reporting with actionable insights to optimize your campaigns.
WhatsApp Business Platform
The WhatsApp Business Platform is the native system that allows brands to plug into the messaging app and run campaigns to their contacts. It also allows third-party tech companies to connect to the WhatsApp API and build tools that streamline these campaigns and make it easier for businesses to use WhatsApp.
Wati
Wati is a marketing and customer engagement tool built specifically for WhatsApp and the WhatsApp Business API. It offers a convenient dashboard where users can broadcast messages or connect directly with customers through their WhatsApp number.
Wati also offers a chatbot tool where users can create automated chat responses and messages to streamline customer inquiries and help solve some frequent issues customers face.
This social media messaging tool helps improve the customer experience by giving them faster answers to common questions, and improves employee satisfaction by streamlining the WhatsApp workflow on one shared inbox portal.
Sprout Social
Sprout Social is primarily a social media scheduling tool that also offers reporting and engagement tools. Users can access messages from a range of platforms, including WhatsApp, in a customizable dashboard.
Sprout Social also boasts a Smart Inbox that offers message automations and can prioritize or sort messages based on specific keywords and phrases. It has reporting features that help analyze message responses and other data so you can track your customer performance over time.
This tool functions as a collaborative WhatsApp marketing platform that helps brands communicate more efficiently through the messaging app.
Brevo
Brevo is designed for large-scale messaging over WhatsApp. Its advanced features include highly customized messages with 1,204 characters, emojis, images, and even scannable QR codes in your WhatsApp messages.
The multimedia messaging functionality of Brevo makes it a powerful tool for high-impact marketing campaigns that drive engagement. Brevo has a unified dashboard where marketing teams can collaborate on messages, get approval, and ultimately deliver through WhatsApp.
Brevo has a free version that limits the number of messages you can send as well as paid accounts with less restrictions.
Hootsuite
The Hootsuite social media management app also integrates with WhatsApp. This brings your WhatsApp messages into the unified inbox used for other social media platforms like Facebook and Instagram.
Hootsuite boasts a clever artificial intelligence (AI) chatbot that can send automatic replies based on previous replies and messages. It trains itself using your existing messaging data to help streamline communication with your audience.
This solution lets you send out notifications, schedule appointments, and even process payments from WhatsApp all in one dashboard.
For customer support:
Zoko
Zoko offers a convenient click-to-talk function that makes it easy for customers to access help desk support when they need it. This improves customer satisfaction because it leads to faster, more accurate response times. Zoko also automates these messages using historic data to train its smart chatbot, which frees up time for your customer support team.
E-commerce Businesses like Zoko because it offers Shopify integration. The program syncs your product catalog and lets your sales team sell directly through the WhatsApp web platform. Like the other tools in our list, Zoko offers a single, collaborative dashboard so your team can handle all of your messages in one location, and using one WhatsApp number.
Twilio
Web-based messaging platform Twilio integrates WhatsApp into key business workflows. It's pay-as-you use pricing system is highly scalable, making it a good option for businesses undergoing a ramp up in operations.
Twilio lets you send personalized messages with video and image attachments, promotional notifications and alerts, and even tools for two-factor authentication (2FA).
It's conversational commerce tools let you build conversations around customer support and sales, helping you improve the customer experience by making it easier to get the help they need.
The Twilio Messaging Engagement Suite analyzes customer behavior with reports on engagement metrics and more in a real-time dashboard.
Respond.io
Respond.io is another WhatsApp chat platform with powerful automation features and a unified inbox. It also offers customized feeds and inboxes so you can delegate conversations to different team members or departments while still maintaining oversight across all your messages.
Like most good WhatsApp tools, this solution integrates with other messaging and social tools so that you can cross platforms and maintain conversations with your customers. Marketers can also broadcast mass messages across your WhatsApp and other platform contacts through Respond.io.
Chatbot.team
This web-based solution lets brands program and deploy WhatsApp chatbots to handle inbound customer inquiries and requests without relying on human interaction. WhatsApp chatbots can qualify leads and organize support tickets to improve the efficiency of your customer support systems.
Chatbot.team tools can help guide customers through transactions and purchases, provide product support and setup guidance, or just answer common questions like "What time are you open?".
For productivity and other uses:
WA Toolbox
WA Toolbox is a third-party extension that works with WhatsApp Web on Google Chrome, or as a separate app on Google Android and iOS. WA Toolbox has tools like automated replies, messaging templates, and multimedia message templates that help businesses streamline their message systems and workflows.
It offers a wide variety of integrations with major business tools like Shopify for e-commerce and CRM systems.
Cooby
Another popular extension for WhatsApp is Cooby. Cooby integrates WhatsApp with other CRM and marketing tools like Hootsuite to make it easier for businesses to connect their existing workflows with the program.
Cooby also offers message management tools like customized tabs to organize conversations, snooze functions for messages, and highlights for important conversations or messages.
Gupshup
Gupshup is an easy-to-use tool for enhancing WhatsApp messages with a dashboard of automation and management features. Its click-to-chat ad features provide a low-friction way for customers to connect after seeing one of your ads.
There are also AI tools for automating messaging, and bulk-scheduling tools so you can send out mass marketing messages to your contacts.
WhatSender
WhatSender is PC-based WhatsApp marketing software that lets you import contacts and send bulk messages. This tool makes it easy to attach PDFs, word documents, and other common file types to your customers. There's also a tool to build and deploy WhatsApp chatbots to streamline customer interactions.
WA Web Plus
The biggest draw of the WA Web Plus third-party WhatsApp tool is its advanced privacy features. These include password-protect conversations, message and media blurring, and profile picture blurring. This gives your team better control over your customers' personal information, which is important for industries like healthcare and finance.
WA Web Plus also lets you skin the WhatsApp extension with custom branding to maintain your corporate identity.
Use WhatsApp tools to grow your business
With over 2 billion users a month across the world, WhatsApp is the most popular way for your customer to communicate. Message open rates are up to three times higher than email open rates, making WhatsApp a powerful way to engage with your audience.
WhatsApp marketing platform extensions help you reach your audience with higher success rates, while WhatsApp extensions that integrate with CRM programs help you manage your sales leads and drive conversions.
Automation tools help improve customer engagement by giving them faster, more accurate responses and simultaneously free up your team to focus on high-priority conversations where an agent is most needed.
Using these tools to improve your brand's presence on WhatsApp will greatly improve the customer experience while saving you time and money, and also drive more sales.
Frequently asked questions
How do WhatsApp tools work?
Solutions for WhatsApp connect with the WhatsApp API and allow you to better integrate the platform with your existing workflows.
Some solutions operate as a stand-alone app that integrates WhatsApp in the backend, while others are dashboards that connect directly to WhatsApp messenger.
How can WhatsApp tools help with customer support?
Customer support teams from small businesses through to global corporations use WhatsApp tools to streamline their efforts. WhatsApp chatbots can run conversations with your customers that solve their problems without ever involving one of your agents.
These intelligent chatbots provide support, handle common requests, and help you triage inbound messages. This allows you to stay ahead of the curve even during high-traffic periods when there are more support requests than usual and maintain a high rate of consumer satisfaction.
Is it possible to send personalized messages with WhatsApp business app tools?
Yes, WhatsApp marketing tools let you craft personalized messages. Many offer rich media options like videos and images, and these personalized messages improve customer engagement with your campaigns.
Best of all, WhatsApp extensions let you manage those messages from one dashboard so you can manage them all in one place.
How can you integrate WhatsApp web tools with your website?
Businesses can use the WhatsApp API to install things like click-to-chat buttons and other messaging solutions on their website. These programs install buttons and links that lead directly to WhatsApp conversations that your team can access and manage from your internal marketing or sales platform.
How do you track messages using WhatsApp marketing software?
Marketing solutions that integrate with WhatsApp feature a unified dashboard where messages are stored. Your team can track messages using these portals either from a PC or mobile app, depending on the tool you're using.
Some advanced features commonly found in WhatsApp message solutions include customized labels that you can use to organize and assign your messages. Some even use AI-powered tools to help organize and categorize your messages for you.
