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The Brandwatch Index

We analyzed social data using Consumer Research and search data using Pi Datametrics to see
how brands across 13 sectors compare against each other.

Alcohol brands Packaged food and beverage companies Non-Perishable CPG

Non-Perishable CPG

October - December 2019

Gillette leads the Non-Perishables Social Index.

Brand

For all five categories, the leading brand receives a score of 100, and scores for all other brands are normalized against it.

Brand

Social Visibility

The volume of conversation a brand generates on social media.

Social Visibility

Web Visibility

The volume of conversation a brand generates across the web, including blogs, forums and news outlets.

Web Visibility

Net Sentiment

The ratio of positive to negative statements surrounding brands online.

Sentiment

Reach Growth

The growth of the brand’s following over the period.

Growth

Pi Datametrics Search Score

Brands scored based on search volume and value in Google search results

Search Visibility

Total

The total of all a brand’s scores across the five categories.

Total

  • 94
    100
    36.79
    14.56
    61.75
    307.1
  • 100
    48.88
    38.63
    68.13
    31.21
    286.85
  • 81.56
    61.08
    49.98
    0
    58.76
    251.38
  • 19.31
    11.58
    100
    27.7
    76.93
    235.52
  • 17.38
    22.09
    64.58
    100
    22.07
    226.12
  • 80.51
    57.92
    31.06
    0
    41.49
    210.98
  • 33.49
    93.47
    8.13
    39.62
    21.82
    196.53
  • 40.15
    39.78
    39.2
    46.55
    26.55
    192.23
  • 15.5
    8.07
    58.14
    0
    100
    181.71
  • 3.73
    3.42
    47.98
    99.3
    16.25
    170.68
  • 34.62
    16.29
    33.82
    0
    71.51
    156.24
  • 10.13
    18.11
    44.51
    20.44
    60.28
    153.47
  • 7.75
    2.67
    38.81
    48.49
    47.46
    145.18
  • 5.59
    8.61
    25.5
    64.31
    39.85
    143.86
  • 26.05
    42.36
    52.98
    0
    17.34
    138.73
  • 29.44
    36.81
    25.51
    26.17
    12.43
    130.36
  • 11.48
    5.97
    48.75
    22.18
    22.64
    111.02
  • 11.29
    8.65
    30.77
    22.84
    35.95
    109.5
  • 9.56
    14.46
    34.79
    31.04
    19.27
    109.12
  • 7.2
    11.42
    70.51
    0
    15.13
    104.26
  • 6.43
    6.81
    56.55
    0
    31.39
    101.18
  • 31.86
    9.94
    26.88
    0
    29.59
    98.27
  • 10.52
    10.42
    51.69
    2.8
    21.28
    96.71
  • 15.41
    15.87
    32.96
    0
    29.71
    93.95
  • 7.14
    4.88
    52.83
    0
    23.58
    88.43
  • 18.45
    7.73
    50.84
    0
    10.97
    87.99
  • 5.45
    7.7
    43.39
    0
    31.07
    87.61
  • 3.73
    0.87
    53.38
    10.15
    18.81
    86.94
  • 7.48
    24.13
    20.68
    0
    34.05
    86.34
  • 8.21
    13.05
    34.3
    7.75
    22.95
    86.26
  • 7.96
    10.78
    47.87
    0
    19.42
    86.03
  • 28.68
    8.31
    24.89
    0
    18.6
    80.48
  • 20.52
    10.69
    28.69
    0
    18.99
    78.89
  • 0.49
    2.04
    72.31
    0
    3.86
    78.7
  • 24.57
    10.32
    28.59
    1.83
    12.66
    77.97
  • 17.58
    12.36
    29.18
    3.15
    9.51
    71.78
  • 1.75
    0.7
    57.28
    0
    3.11
    62.84
  • 5.48
    5.32
    43.8
    0.05
    8
    62.65
  • 7.56
    10.83
    38.95
    0
    1.95
    59.29
  • 19.17
    14.35
    18.1
    0
    2.86
    54.48
  • 0.72
    1.77
    41.96
    0
    6.79
    51.24
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