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Brandwatch, one of the world’s leading social media analytics companies, today announced Hindsight, providing customers the ability to retrieve all relevant Tweets since 2006.
NEW YORK, July 31, 2014 /PRNewswire/ — Brandwatch, one of the world’s leading social media analytics companies, today announced Hindsight. Brandwatch Twitter Hindsight provides customers the ability to retrieve all relevant Tweets since 2006, as well as enjoy continued access to full real-time Twitter data.
While most other platforms in the industry only offer 1-2 years of Twitter data, Hindsight from Brandwatch offers access to the full 8 years of public Tweets since Twitter’s inception.
This new Hindsight functionality within Brandwatch Analytics allows agencies and brands to:
Brandwatch is excited to drive innovation and bring new products to market in the social data analytics ecosystem. Hindsight will see Brandwatch deepening its analytics offerings by building out a series of products and features that allow customers to harness the power of historical analysis in valuable new ways.
Brandwatch Analytics has been a Twitter Certified Product since May 2013 and was also the first company to offer full Twitter data through the Brandwatch API in partnership with Twitter-owned Gnip.
“Hindsight is a game changer,” said Will McInnes, Brandwatch CMO. “Now you can get insights that are only possible when you can grab any Tweet back to 2006 and blend it with your existing Brandwatch social data.
“Brands and agencies want access to curated, high-quality data. Better data means better insight. We all know that hindsight is 20/20 and now with Brandwatch Twitter Hindsight, our customers can see clearly what’s working and what isn’t. Now they can pinpoint smarter opportunities.”
“Hindsight is the first of several exciting product announcements we have coming up which we believe are new, are different and collectively lead the industry from analytics to real social intelligence.”
Brandwatch Twitter Hindsight is available for Enterprise customers at a minimal fee. For more information, please visit brandwatch.com/hindsight or read the blog here.
The Brandwatch data archive – including mentions from blogs, forums, news sites, incidental Tweets and other sites – dates back to 2010 and is available to Enterprise users as part of their subscription.
About Brandwatch
Brandwatch is one of the world’s leading social media listening and analytics technology platforms. It gathers millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.
The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by 30 of the top Fortune 100 companies, and over 1000 brands and agencies, including Whole Foods, Verizon, Whirlpool, Pepsico, British Airways, Papa John’s, and Dell.
Brandwatch. Now you know.
www.brandwatch.com | @Brandwatch | press office | contact
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
