Sparkassen-Finanzgruppe needed a flexible and adaptable social media monitoring solution to address their diverse branches and dynamic needs. This case study covers the challenges, obstacles and results Sparkassen faced in implementing a single platform to achieve its goals.
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The Sparkassen-Finanzgruppe consists of over 350 locally managed and decentralized banks, 15,300 branches and offices, and 245,000 employees.
With so many moving parts, Sparkassen needed a social media monitoring tool that could provide robust yet relevant data to each of its branches.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.