In this case study, Chandler Wilson, the Director of Analytics & Insights at Walmart, discusses how he uses Brandwatch to tackle the challenges of spreading social insights across the second largest brand in the world.
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Chandler Wilson, Director of Analytics and Insights, Walmart
Walmart tops the Fortune 500 list and is one of the most recognized and valuable brands in the world.
With over 2 million employees and the largest revenues in the world, you’d perhaps think Walmart has enough resource to overcome any challenge, but the organization’s sheer size can often create the trickiest obstacles.
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