Consumer Research features

Consumer Research collects data from QQ, Baidu, Naver, Qzone, Daum, Sohu, China Daily, FC2, Tistory and thousands more APAC regional sites.

Create channels to monitor specific Twitter, Facebook, and Instagram accounts, as well as Instagram hashtags.

Consumer Research collects full data firehoses from Twitter, Reddit, and Tumblr. Other sources include social networks, blogs, forums, news sites, review sites and video sites. Over half a billion new public posts are added every day.

The Consumer Research data archive contains 1.2T documents, with historical data going back to 2008.

Consumer Research can collect data written in any language. It can also analyze data for sentiment and key topics in 44 languages.

Use categories to compare your data sets side-by-side in a number of different charts. Consumer Research is unique in offering unlimited categories, letting you segment your data as much as you want.

Consumer Research’s unique Rules can segment all historic and future data into business relevant categories. Use them to break down data by product, industry or KPIs specific to you.

Tag individual mentions or a group of mentions to change location, change sentiment, add to a category or assign to a co-worker to check.

Dashboards are made up of individual Components. Components let you visualize your data as a chart, a map, or a topic cloud. You can create as many Components as you want.

Create a Dashboard to analyze all of your data. Pick between a blank Dashboard or a pre-built template to conduct your analysis. You can create as many Dashboards as you want.

Brandwatch automatically uncovers the gender, interests, profession and location of the authors in your data.

Uncover influencers in your data set using our proprietary Impact Score, or social network metrics like followers, verification, influence and reach.

Consumer Research automatically highlights the key topics within your data set. Using NLP, the technology removes words like ‘it’ or ‘the’ to bring back relevant insights.

Categorize data into different regions based on continent, country, state, city, town or even street-level views.

Consumer Research automatically classifies sentiment. Our proprietary technology is regularly updated to maintain an optimal level of negative, positive and neutral classification.