What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
While our technologies are best-in-class, what truly sets us apart is our people. We build top-tier programs tailored to our clients’ distinct needs, leveraging subject-matter experts who help transform data into actionable insights and effective strategies.
Our teams are strategically positioned across 24 countries spanning the Americas, EMEA, and APAC regions. Leveraging the industry’s most expansive insights teams, our presence allows us to deliver tailored support across diverse time zones and languages, 365 days a year, ensuring we consistently meet your needs.
Gain a comprehensive understanding of your brand with the ultimate powerhouse collaboration. By combining Cision and Brandwatch’s datasets, we offer the most extensive collection of media sources and networks to monitor news, trends, and conversations globally.
Since 2008, we have pioneered AI integration, incorporating cutting-edge technologies like GPT and our powerful Iris™ AI assistant. Utilizing our innovative solutions, our experts set up your platform to align to your brands’ unique needs, ensure meaningful, real-time results, and empower you to make informed decisions faster than ever before.
Hit the ground running in no time. Our onboarding and enablement are tailored to your specific needs. We provide detailed, bespoke guidance to help build your confidence and quickly implement Brandwatch in your team’s workflow.
Connect and activate your data in ways you never imagined. Our experts can help integrate, segment, and visualize your datasets in dashboards, expediting decision-making.
This includes technical guidance and support for: :
Capturing and segmenting data across your priority brands, topics, audiences, and channels
Data visualization and dataset integration
Automating workflows
Strategic advantage. Delivered daily.
Curated by subject-matter expert news analysts and tailored to your brand’s priorities, our briefings deliver crucial insights for you and your C-suite.
Our expert news analysts work in shifts that cover 24/7/365. Trust them to make sense of the news as you would.
Identify market opportunities and risks to make smarter decisions.
Eliminate information silos and keep everyone informed with consistent, clear information.
Customized to your needs and budget, with mobile-friendly emails and a searchable, secure archive.
Find the answers you need as we connect the dots for you.
Our global team of expert analysts are pros at interpreting data to:
Surface trends and opportunities
Help you understand your audience, market, and competitors
Optimize your influencer strategy
Mitigate reputational risk
Ensure accurate measures, auditing, and reporting
Our expert-led consulting sessions bring you comprehensive best-practice guidance and inspiration, empowering you to surpass your competition. Wherever you are on your journey with media or consumer intelligence, we are here to help you reach the next level by understanding your goals and partnering with you to get there.
We provide detailed, bespoke guidance to help build your confidence and quickly implement Brandwatch in your team’s workflow.
This includes technical guidance and support for: :
Capturing and segmenting data across your priority brands, topics, audiences, and channels
Data visualization and dataset integration
Automating workflows
Curated by subject-matter expert news analysts and tailored to your brand’s priorities, our briefings deliver crucial insights for you and your C-suite.
Our expert news analysts work in shifts that cover 24/7/365. Trust them to make sense of the news as you would.
Identify market opportunities and risks to make smarter decisions.
Eliminate information silos and keep everyone informed with consistent, clear information.
Customized to your needs and budget, with mobile-friendly emails and a searchable, secure archive.
Our global team of expert analysts are pros at interpreting data to:
Surface trends and opportunities
Help you understand your audience, market, and competitors
Optimize your influencer strategy
Mitigate reputational risk
Ensure accurate measures, auditing, and reporting
Wherever you are on your journey with social media management or consumer intelligence, we are here to help you reach the next level by understanding your goals and partnering with you to get there.
Our global team of consultants and analysts are experts in harnessing technology and AI to transform data into critical insights at the speed of business.
Brand visibility
Reputation management
Competitor benchmarking
Campaign & event management
Owned content performance audit
Audience & category insights
Persona development
Trend spotting
Influencer identification & vetting
Employee brand
Key opinion leaders
Crisis identification & mitigation
Reputation management
Competitor benchmarking
Customer journey mapping
Customer experience
Without Brandwatch insights |
With Brandwatch insights |
Miss key conversations about your brand when you aren’t tagged in conversations. |
Track your brand anywhere in the world with the most extensive collection of media sources and networks. |
Struggle to differentiate your brand and fear losing market share to competitors |
Build a competitive brand strategy in partnership with the best AI-powered solutions on the market and a committed team of experts. |
Have difficulty in moving faster than disruptive competitors. |
Help your business find unique insights that the competition have missed. |
Miss key conversations about your brand when you aren’t tagged in conversations.
Struggle to differentiate your brand and fear losing market share to competitors
Have difficulty in moving faster than disruptive competitors.
Track your brand anywhere in the world with the most extensive collection of media sources and networks.
Build a competitive brand strategy in partnership with the best AI-powered solutions on the market and a committed team of experts.
Help your business find unique insights that the competition have missed.
Partner with Brandwatch to leverage a team of trusted advisors.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.