But there was a PR problem for OpenAI. The fact the mini version used their technology’s name meant some people would think they had created it. Meanwhile people were sharing images generated by DALL-E Mini, and saying they were made using DALL-E.
Aside from the confusion this could cause, there were other issues. First, Mini’s images are much lower quality. Second, Mini was being used to create some particularly edgy and questionable images. While not a full-on PR disaster, it risked people associated OpenAI’s technology with memes, shock-effect jokes, and poor quality.
Luckily there was an amicable resolution. OpenAI reached out and Mini’s creators renamed it to the pleasingly punny Craiyon. While this is a step forward, it came quite late in the game.
All in all, it’s a clear example of the double-edged sword of virality. DALL-E is most certainly far more well known thanks to the viral mini version, but how many people know what the true technology is actually capable of?
OpenAI certainly isn’t being passive though. It’ll take some work, but it will be possible to fix things. We reckon designing the cover for Cosmopolitan is a perfect start.