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Brandwatch announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven insights.

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Email Archive

Brandwatch Bulletin

October 31st 2024

#179: When Gen Z Write the Marketing Script

With 98% of Gen Z using social media, their voice in marketing has never been more powerful. Brands need to appeal to a shifting social media market – and those who do it well can uncover an abunda...

October 2nd 2024

#178: Does Scarcity Sell?

From limited edition collectables to surprise product releases, manufactured scarcity is driving major consumer excitement.  It’s a trend we covered in our latest State of Social report and we thou...

September 5th 2024

#177: Very Demure, Very… Off-Brand?

For years it’s been drilled into marketers that jumping on trends will help you relate to your audience. But now the tides are shifting.  Consumers are being fed over 10,000 ads a day, and when hun...

August 1st 2024

#176: The Luxury Travel Boom

Economic instability and ongoing cost-of-living concerns are taking their toll on the hospitality industry. How is consumer behavior around travel, particularly luxury travel, shifting? And what ar...

July 4th 2024

#175: The Debate Over AI in Education

There’s growing intrigue into how artificial intelligence is impacting education in both positive and negative ways. From plagiarism worries to questions on how schools can benefit from artificial ...

June 5th 2024

#174: The Trendbait Phenomenon

The beauty of internet slang is that it constantly changes to suit the needs of the user. And the pace of internet jargon has sped up substantially since the advent of TikTok, where videos can go g...

May 1st 2024

#173: Is Deinfluencing a Threat to Brands?

In a world where influencers are bigger than ever, a counter trend is threatening to derail things: deinfluencing. In this bulletin we’ll be taking a look into the phenomenon of deinfluencing, how ...

April 4th 2024

#172: What Cozy Games Tell Us About Community

The combination of post-pandemic uncertainty and a society craving connection has seen a growing consumer interest in “cozy games.” Interestingly, these relaxing, wholesome video games can te...

February 29th 2024

#171: The Taylor Swift Effect

Taylor Swift is probably the biggest celebrity on the planet right now. Her impressive reputation is growing rapidly thanks to her new music releases, dating life, and ongoing tour.  She’s causing ...

January 30th 2024

#170: The Rise of Social Media Search

Social media is evolving into a go-to search engine. The brands that are optimizing their content for search are thriving, so we need to tap into the opportunities created through social media sear...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.