As consumer needs evolve, budgets tighten, and teething problems continue to arise from clumsy uses of AI, plenty of hurdles stand in the way of marketing success. So, what skills are needed to bea...

With 98% of Gen Z using social media, their voice in marketing has never been more powerful. Brands need to appeal to a shifting social media market – and those who do it well can uncover an abunda...

From limited edition collectables to surprise product releases, manufactured scarcity is driving major consumer excitement.  It’s a trend we covered in our latest State of Social report and we thou...

For years it’s been drilled into marketers that jumping on trends will help you relate to your audience. But now the tides are shifting.  Consumers are being fed over 10,000 ads a day, and when hun...

Economic instability and ongoing cost-of-living concerns are taking their toll on the hospitality industry. How is consumer behavior around travel, particularly luxury travel, shifting? And what ar...

There’s growing intrigue into how artificial intelligence is impacting education in both positive and negative ways. From plagiarism worries to questions on how schools can benefit from artificial ...

The beauty of internet slang is that it constantly changes to suit the needs of the user. And the pace of internet jargon has sped up substantially since the advent of TikTok, where videos can go g...

In a world where influencers are bigger than ever, a counter trend is threatening to derail things: deinfluencing. In this bulletin we’ll be taking a look into the phenomenon of deinfluencing, how ...

The combination of post-pandemic uncertainty and a society craving connection has seen a growing consumer interest in “cozy games.” Interestingly, these relaxing, wholesome video games can te...

Taylor Swift is probably the biggest celebrity on the planet right now. Her impressive reputation is growing rapidly thanks to her new music releases, dating life, and ongoing tour.  She’s causing ...