Gen Z are growing up in a different world than any generation before them. With game-changing tech at their disposal and a headstrong attitude towards social change, Zoomers are setting different s...

Welcome to this Friday’s bulletin following a week where dozens of Barbies and “just Kens” have had the internet in a frenzy. Today we’re diving into the world of Barbie and how its popularity is s...

Do you keep ketchup in the fridge? Is leftover pizza better cold or reheated? Any preference on which way to hang your toilet paper?  While there’s no right or wrong answer to these questions, peop...

This week kicked off with the International Day of Happiness on March 20. Every year, this day marks a global collaboration across United Nations member states to see happiness as more of a priorit...

This week was the 113th International Women’s Day, on which we celebrated the social, economic, cultural, and political achievements of women.  What topics emerged in this year’s online IWD convers...

Wondering what to stream tonight? Don’t trust your friends’ recommendations? We looked at the social data to see which really is the best TV show to indulge in this evening, according to the ...

With the recent rise of norovirus in the US and the UK, are we still keeping up our COVID-inspired handwashing habits? We’ve used Brandwatch Consumer Research to discover how people are talking abo...

From safety equipment and crash-test dummies modeled after the “average” man to algorithms that unfairly punish marginalized groups, the way the world is designed puts so many people at...

Did you catch any of the Marie Kondo headlines lately? Titles include: “Shocker: Marie Kondo has a messy house” and “Marie Kondo […] has decided to chill the hell out.”...

From Don McLean’s mention of Chevrolet in American Pie in 1971 to Pitbull’s iconic mention of Kodak in Give Me Everything, singers name-dropping brands isn’t anything new. But since the release of ...