Guides | Brandwatch

Employee Advocacy: Turn Your Employees Into Brand Ambassadors

Find out how your company can benefit from employee advocacy and turn your employees into your strongest brand advocates with our step-by-step guide, created in partnership with Sociuu.

How to Deliver Exceptional Customer Care on Social

Take your customer service on social to the next level with our comprehensive guide which covers the benefits and challenges as well as strategy and best practices.

The Consumer Intelligence Maturity Model

Want to understand your customers better? Here's a practical framework for leveling up your consumer intelligence.

The Waffle-Free Guide to Influencer Marketing

Join the 77% of brands that organize and create their influencer marketing campaigns in-house, rather than through an agency.

Consumer Research: Building Better Personas

Learn to build audiences and personas that deliver real value for your business.

How to Effectively Measure the ROI of Sponsorships

A run-down of best practice for measuring the ROI of sponsorships before, during, and after a big spend

The Social Media Management Maturity Model

Is your organization optimizing its potential on social? Here's a practical framework for leveling up your social media team.

The No-Nonsense Guide to Building a Social Media Strategy

Need a clear and easy path for navigating social media strategy? You’ve come to the right place.

Choosing a Consumer Intelligence Solution

A buyer’s guide that highlights the key features, benefits, and solutions you’ll need from a consumer intelligence platform

Selecting a Social Media Management (SMM) Tool

Finding the perfect social media management solution for your business can feel like an insurmountable task. However, it doesn’t have to be.

The Practical Emoji Guide for Social Media Marketers

Why do you need emojis? How can you incorporate them into your marketing materials? Read on for emoji marketing tips.

9 Useful Client Retention Strategies for Agencies

Discover effective strategies for client retention and agency success in this comprehensive guide, including onboarding, personalization, social proof, and visual reporting.