In this guide, we look at how brands can navigate the increasingly fragmented customer journey in order to reach people at the right time and drive the customer experience forward.
Fill out the form to get instant access.
Michelle Goodall, Social Media, Digital Transformation, Communications Consultant Trainer and Speaker
The average consumer is exposed to over 10,000 marketing messages a day—how do you break through the noise and create urgency that makes consumers take action?
As Michelle Goodall, Social Media, Digital Transformation, Communications Consultant Trainer and Speaker says: “Let’s be honest – most of the time our customers don’t do what we want them to, when we want them to do it. So how do we plan for and manage for human unpredictability? How do we understand what our customers are thinking? What motivates them? And, what irritates them so much that they simply give up?
“Customer journey mapping certainly isn’t an exact science, but its importance can’t be understated. Brandwatch’s accessible and honest guide can help you set foot on that tricky ‘customer journey’ path.”
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.