Brandwatch has been collecting data from thousands of popular, local, and niche forums from across the world since 2010. Forums are where consumers go to find like-minded communities and share their questions and opinions on highly specific topics, all while remaining anonymous.

In this guide you’ll learn about the different types of forums you can study in Brandwatch and how to use this data to inform:

• Customer care
• Product development
• Market research
• Content strategy
• Risk mitigation

You’ll also read examples from Brandwatch customers using forums to inform their strategy already.

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