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Guide

6 ways to transform your marketing with integrated data

In this guide, we explore the value of an integrated marketing data approach and look at the ways you can use it to drive your marketing.

  • Get a coherent view of your customer journey
  • Protect yourself from danger
  • Make smarter investments with time and money

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.