Insights For Global Brand Marketing Strategy

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Guide

Insights For Global Brand Marketing Strategy

How do you know if you’ve got a great strategy? We took a look at a recent Nespresso campaign, answering how brands like Nespresso can build from their current work to craft global strategies for effectively-scaled marketing.

We focused on:

How to mine consumer habits and interests for unique brand opportunities and messaging tactics
Tracking various campaign efforts to learn what worked and resonated
Measuring and categorizing different types of consumer engagement
Quantifying intent to purchase
Identifying key areas of success and new markets for future engagement”Audience Affinities give a unique picture of Nespresso’s customers and their interests in comparison to competitor Keurig.”

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