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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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Guides

From product development, to campaign measurement, to consumer insights - we make it our business to learn every social intelligence use-case inside out. Learn how to make social data work for your business with our practical and inspiring guides.

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How Marketers Can Own Customer Experience (CX) in 2020

Businesses everywhere are in a ‘battle for mindspace’, trying to win the attention and loyalty of more customers. So how can marketers help set their businesses apart from the competition?
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The Analyst of 2020

What will analysts need to succeed in 2020? Our guide brings together the thoughts and opinions of over 100 industry professionals, including insights professionals from the likes of Bayer and Dentsu.
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The Agency of 2020

Agencies always need to adapt to keep up. This guide explains which areas need to be looked at as soon as possible, and how client expectation are changing.
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The Marketer of 2020

Our guide brings together the advice and opinions from over 100 professionals – including voices within Bayer, Hearst, Hootsuite, Accenture, and more.
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The Essential LinkedIn Guide for Marketers

What can your brand do with LinkedIn’s wealth of targeting, engaging, content-sharing, and analytics features?
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Maturing from social listening to digital consumer intelligence

A practical guide to levelling up how consumer insights are used across your organization
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The Guide to Becoming Consumer Fit

Consumer Fit organizations make effective decisions based on a deep, real-time understanding of their consumers and buyers, competitors, and the market.
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Understanding your audience to inform your CSR approach

A six step guide to navigating the tough landscape of corporate social responsibility
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The Complete Guide to Reddit Data

Practical tips for getting the most out of Reddit, broken down by popular use cases
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AI + Consumer Insights: A Time Saving Guide

AI and online conversations make it easier and quicker to gather consumer insights around your brand, industry, or campaigns
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The Predictive Trend Spotting Guide

How do you know when a crisis is about to kick off? Or how much demand there will be for your new product? Our guide to predictive trend spotting can help you answer these questions and more
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Bringing Together Structured and Unstructured Data

Here’s why and how analysts should take advantage of the benefits of both types of data
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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

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