Guides | Brandwatch

The Analyst of 2020

What will analysts need to succeed in 2020? Our guide brings together the thoughts and opinions of over 100 industry professionals, including insights professionals from the likes of Bayer and Dentsu.

The Agency of 2020

Agencies always need to adapt to keep up. This guide explains which areas need to be looked at as soon as possible, and how client expectation are changing.

The Marketer of 2020

Our guide brings together the advice and opinions from over 100 professionals – including voices within Bayer, Hearst, Hootsuite, Accenture, and more.

The Essential LinkedIn Guide for Marketers

What can your brand do with LinkedIn’s wealth of targeting, engaging, content-sharing, and analytics features?

Maturing from social listening to digital consumer intelligence

A practical guide to levelling up how consumer insights are used across your organization

The Guide to Becoming Consumer Fit

Consumer Fit organizations make effective decisions based on a deep, real-time understanding of their consumers and buyers, competitors, and the market.

Understanding your audience to inform your CSR approach

A six step guide to navigating the tough landscape of corporate social responsibility

The Complete Guide to Reddit Data

Practical tips for getting the most out of Reddit, broken down by popular use cases

AI + Consumer Insights: A Time Saving Guide

AI and online conversations make it easier and quicker to gather consumer insights around your brand, industry, or campaigns

The Predictive Trend Spotting Guide

How do you know when a crisis is about to kick off? Or how much demand there will be for your new product? Our guide to predictive trend spotting can help you answer these questions and more

Bringing Together Structured and Unstructured Data

Here’s why and how analysts should take advantage of the benefits of both types of data

Campaign Analysis

Build better campaigns by listening to your audience