Social Analyst Playbook: Future-proof your social insights

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Guide

Social Analyst Playbook: Future-proof your social insights

The market research landscape is evolving as tools become more self-serving, data becomes more prevalent and companies increasingly claim to be “data-driven”.

We spoke to three experts to get their thoughts on these changes and where they view social analytics fitting into any company. In this playbook, learn:

the foundation of the social analyst
the importance of a solid methodology
how to set up social analyses to answer any business question

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Guide

Social Analyst Playbook: Future-proof your social insights

“The perfect tool does not exist. What does exist however is a set of tools that fits perfectly within your social analytics requirements, business requirements, long term vision, and budget.”