Brandwatch: Partnerships

Bitly + Brandwatch

Track Bitly links within your influencers’ campaigns alongside other performance metrics.

Functionality

Connect your Bitly account to Brandwatch Influence and create and manage Bitly links directly within the platform. After connecting, you can generate short links for your social media campaigns, track their performance and analyze the click data in one place.

Integration Benefits

Bitly links not only improve the look and fit character limits on platforms like X, but also provide valuable analytics. Brands can track click-through rates and geographic data to better assess and optimize campaigns. Integrated with Brandwatch Influence, this data enhances influencer performance tracking, allowing brands to easily monitor which creators drive the most engagement