The Brandwatch Social Media Management integration with Salesforce Service Cloud enables efficient customer care by allowing seamless case and contact creation from social interactions, with two-way syncing to keep data up-to-date.

It supports automated case creation based on predefined rules, customizable workflows using mapped custom fields, and direct responses to messages, posts, mentions, and reviews from within Salesforce, streamlining collaboration and ensuring prompt, organized handling of customer interactions.

Streamline your social customer care by directly managing support issues that come from your social channels in Salesforce Service Cloud, without interrupting workflows. Enable real-time collaboration between social media and customer service teams with full visibility into cases from social channels. Easily escalate issues to Salesforce, where support can quickly respond using the Brandwatch embedded app—no more workarounds, just faster resolutions and improved customer satisfaction.