[New Report] The Marketer of 2025
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Read the report
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Integrate Shopify data into your influencer campaigns for a complete overview of performance. Gain insights into the ROI of your collaborations and identify which creators drive the most revenue.
Track conversions and sales attributed to specific influencers by using referral and coupon codes within Influence. You can analyze campaign performance with detailed social commerce data, including sales revenue, conversion rates, and total ROI. Additionally, you can break down sales performance by product, geography, and individual influencer to gain valuable insights into which creators are driving the most impact.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
