This policy serves as a guiding framework for our AI research, development, and usage both internally as well as deployed in our products and services, ensuring that these activities align with our core values, adhere to legal requirements, and promote trust among our customers and the public.
Why is ethics important to us?
We believe this is important because the AI we develop is important. We enable public relations, marketing, and communications professionals to understand, influence, and amplify their stories. We serve thousands of these clients and some of the biggest brands in the world. The data and insights that Cision provides have a meaningful influence on our clients’ understanding of public dialog and the decisions that they take to shape conversations. As our AI capabilities grow, these insights, and their decisions, are going to become increasingly rapid and automated. That means ensuring the data and insights we provide are accurate, authentic, and produced in the right ways is not just crucial for their business, it is important for their communities and for us all.
This policy applies to all Cision Group employees, contractors, and partners of Cision who engage in the research, development, deployment, and usage of AI-driven technologies. Where possible, our suppliers should also adhere to this policy.
This policy aims to protect the rights, freedoms, and interests of all our stakeholders including those listed above as well as our customers, data subjects, journalists, creators, and Subject Matter Experts we engage with. It is part of our data privacy and risk management framework.
Due to the rapid advancement in Artificial Intelligence technologies, our ethics policy takes a principled approach. This is to provide our stakeholders with guidance to inform decisions in a flexible and consistent manner regardless of the specific circumstances.
By adopting this AI Ethics Policy, Cision reaffirms its commitment to responsible AI development and use, demonstrating our dedication to ethical practices and the well-being of individuals, society, and the environment.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.