“Brandwatch’s roots in social listening shine, as it surfaces intelligence and insight throughout the platform.”
This Forrester Wave is a guide for buyers considering purchasing a social suite solution. Forrester analysts follow a publicly available methodology, which they apply consistently across all participating vendors.
At Brandwatch, we've invested in deep, scalable analysis tools including:
Brandwatch’s sentiment model now analyzes sentiment in any language using cutting-edge deep learning and natural language processing models. In addition, our Custom Classifiers allow users to train machine learning models to analyze sentiment in more nuanced and detailed ways.
Brandwatch’s highly flexible platform allows users to create deep, qualitative comparisons of how consumers feel about competitors and our AI-powered Benchmark tool reveals the quantitative strengths and weaknesses of a brand’s social strategy against a library of over 300k competitor channels.
Brandwatch’s Social Panels allow users to study highly bespoke audiences at an unparalleled scale, breaking down queries by panels or even researching everything an audience of millions is talking about. Recently we expanded Social Panels to work with any data source that has author data attached.
This means you can spot emerging trends, understand sentiment, and act on opportunities and threats with unparalleled speed before your competitors do.
Our vision for the future looks beyond marketing, anticipating social's influence permeating entire organizations. We are building a platform that can provide tailored, deep insights embedded in social tools but also recommendations that drive better business decisions across the organization.
From marketing to sales, product, communications, HR and legal teams, we aim to democratize insights from social and broader sources to drive business growth.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.