fbpx

Forrester names Brandwatch a Strong Performer

Brandwatch has been named a Strong Performer in The Forrester Wave™: Social Suites, Q4 2024 and given the highest possible scores in four criteria, including social listening.

* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

The Forrester Wave™:
Social Suites, Q4 2024

“Brandwatch’s roots in social listening shine, as it surfaces intelligence and insight throughout the platform.”  

This Forrester Wave is a guide for buyers considering purchasing a social suite solution. Forrester analysts follow a publicly available methodology, which they apply consistently across all participating vendors.

The report notes that Brandwatch “offers advanced approaches to sentiment analysis, competitive benchmarking, and audience segmentation."

At Brandwatch, we've invested in deep, scalable analysis tools including:

Advanced sentiment classification.

Brandwatch’s sentiment model now analyzes sentiment in any language using cutting-edge deep learning and natural language processing models. In addition, our Custom Classifiers allow users to train machine learning models to analyze sentiment in more nuanced and detailed ways.

Competitive benchmarking.

Brandwatch’s highly flexible platform allows users to create deep, qualitative comparisons of how consumers feel about competitors and our AI-powered Benchmark tool reveals the quantitative strengths and weaknesses of a brand’s social strategy against a library of over 300k competitor channels.

Audience segment deep dives.

Brandwatch’s Social Panels allow users to study highly bespoke audiences at an unparalleled scale, breaking down queries by panels or even researching everything an audience of millions is talking about. Recently we expanded Social Panels to work with any data source that has author data attached.

Ready to see Brandwatch in action?

Make smarter decisions, faster

Brandwatch’s proprietary AI tools enable you to quickly process and understand vast amounts of social data. 

This means you can spot emerging trends, understand sentiment, and act on opportunities and threats with unparalleled speed before your competitors do.   

“Brandwatch is amazing in terms of functionality, in the ways to access the data; and to slice and dice the data, and all the different ways you can create different outputs for different clients. It provides an almost infinite number of use cases for our agency”
Michael Pooley, Managing Partner, Blakeney
“Brandwatch enabled us to monitor mentions on a daily basis in order to provide the crisis communication team with all the information made public in the press and on social networks”
Celine Cassagnes Febvre, Social Intelligence Manager at Pierre Fabre
“Brandwatch massively changes the ball game for us. We’re quite a small tight-knit team but it means we can take on massive projects by just throwing them at you.”
Adam Mills, Brand Strategy Manager, British Telecom

We win - so that you can
win with us

Our vision for the future looks beyond marketing, anticipating social's influence permeating entire organizations. We are building a platform that can provide tailored, deep insights embedded in social tools but also recommendations that drive better business decisions across the organization.

From marketing to sales, product, communications, HR and legal teams, we aim to democratize insights from social and broader sources to drive business growth. 

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.