Digital Consumer Intelligence

The Future of Work

Harnessing the power of digital consumer intelligence

Employee attitudes are changing at a rapid pace and it’s becoming more important than ever for businesses to get ahead of these trends and anticipate changing behaviors and expectations.

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Mixed emotions about WFH

While employees are looking for flexibility, emerging themes include feeling unsafe about going into an office, struggles with a transition to remote work, and gratitude for the option to work from home.

There are concerns as well from those who want to continue to work from home about the impact on their career growth (particularly among women and minorities).

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The new normal

At the onset of the pandemic, many employees began working from home, introducing a dramatic rise in discussion about work flexibility.

Now, two years into the pandemic, it seems that working from home has become the new normal for many working in office-based roles, hence the conversations around it have seen a decrease.

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Hybrid work is inevitable

The move to remote work in 2020 boosted feelings of inclusion with everyone working in the same virtual room. This chart shows that as we move further into the pandemic the conversation around hybrid work has grown.

The move to hybrid working will break that mould and there will be a new, important objective to ensure that employees are given the flexibility to work when and where they want, and to give everyone the tools they need to equally contribute from anywhere.

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Find out why Brandwatch has been named a Leader by G2

Brandwatch is the world’s pioneering consumer intelligence suite. The company’s AI-powered deep social listening products help over 5,000 of the world’s most admired brands and agencies make insightful, data-driven decisions.

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