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The Forrester Wave™: Social Listening Platforms, Q4 2020
The Forrester Wave is a guide for buyers considering purchasing a social listening solution. Forrester analysts follow a publicly available methodology, which they apply consistently across all participating vendors. It is widely acknowledged as the best independent guide for the industry.
“Before using Brandwatch, we would pick up different information from forums and blogs - it was a very manual process. Now we are able to bring everything under one umbrella. We’re now able to understand the sentiment of our customers, what is trending and what conversations they are having.”
