Brandwatch named a Leader in Social Marketing Software for Large Enterprises
Brandwatch has been named a leader in the IDC MarketScape: Social Marketing Software for Large Enterprises 2024 Vendor Assessment.
A Leader
After a rigorous assessment of 13 vendors in our industry, the IDC MarketScape recognized Brandwatch as a Leader in social marketing software for large enterprises.
With AI-powered insights, world-class support and a complete set of tools for managing your content, campaigns, and customer engagement, Brandwatch has all you need to run a winning social strategy.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market.
The Capabilities score measures supplier product, go-to-market and business execution in the short-term.
The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.
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Why IDC MarketScape named Brandwatch a Leader
Unmatched Intelligence
Brandwatch unlocks a rich understanding of people and the world with unmatched intelligence by analyzing the most extensive omni-channel data coverage with scalable, industry-leading AI tools and powerful, flexible reporting capabilities.
Full Suite
Brandwatch provides a full suite of highly customizable and easy-to-use tools for brands to seamlessly connect with their audiences in meaningful ways anytime and anywhere.