Brandwatch Influence

Build unstoppable influencer campaigns

Whether you’re brand or agency side, Influence creates a smooth experience for you and your influencers from start to finish.

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Influencer Marketing

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Explore and analyze a database of over 24 million influencers

Brandwatch Influence supports premier social media platforms YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, and Shopify.

Manage all your channels with Brandwatch

Manage your influencer directory with ease

Record every influencer’s contact details and payment information, store contracts, and capture additional first-party data with custom fields.

You can also monitor correspondence with your influencers via automated email tracking.

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Discover the best influencers for you

Influence's discovery tool tracks 24m+ global creators, making it easy to pinpoint the right influencers for your brand campaign or agency roster.

Manage all your influencer marketing in one place.

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Measure the success of your campaigns

Campaign management and reporting software within Influence helps you generate sales materials, track deliverables, and create real-time reports.

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Scale influencers’ payments

With Influence, it’s easy to pay creators, in any location and in more than 120 currencies – our integration with Tipalti ensures your payments are timely and secure!

No more outsourcing payments and wasting time.

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All you need to succeed with your influencer campaigns

Platform coverage

Leverage influencer marketing across TikTok, Instagram, YouTube, and more.

Powerful filtering

Filter by interests, brand affinities, prior brand work, credibility, and more.

Seamless management

Easily add influencers to your dedicated influencer CRM.

Best-in-class experience

Access mobile-friendly, white-labeled dashboards for influencers.

Sharing functionality

Showcase your full roster via exportable sheets and live links.

Streamlined workflows

Simplify content approvals before campaign posts go live.

Full overview

Track deliverables to ensure influencers fulfill their requirements.

Vet influencers

Evaluate influencers effectively using reporting and communication features.

Automated reporting

Report on campaign impressions, viewership, engagement, and more throughout the campaign.