On the top of your Social Media maturity journey
The SMM Maturity Model
This Maturity Model is designed to help social media leaders identify gaps in their strategy, and offers guidance on how organizations can advance further to achieve their objectives.
At each level of the model, we’ve outlined specific behaviors and challenges that can indicate where an organization fits on the model.
What organizations at the top of their social media journey look like
Utilizing metrics
More mature social media teams tend to leverage advanced social media management tools, dashboards, and metrics to inform their strategic decisions.
Team alignment
At the advanced level, it's about effectively communicating and aligning with other teams. Organizations at this level of social media maturity often have a single, centralized social media strategy, clear processes, and a fully invested leadership team.
Flexibility and experimentation
Mature social media teams tend to act with flexibility and invest time in learning and experiments that improve ROI.
💡 Useful tips to level up
your social media maturity
Build in social listening
For organizations that are more advanced, our experts recommend embedding social listening into their social media strategy and doing research into their brand and related topics to inform messaging and campaigns.
“From my experience, more mature customers are the ones who are looking left and right and looking at what others are doing, and not the ones who are solely focused on themselves.”
Build partnerships with your vendors
Seek to have a partnership rather than just a transactional relationship with your social media management vendor.
Your vendor’s customer success team has a wealth of information gained not only from working with your organization, but also from helping other companies reach new heights. Don’t be afraid to ask the difficult questions. They’ve tackled similar issues and found solutions for other organizations and their social media teams.
There’s not necessarily a connection between the size of an organization and its social media maturity. It often happens that larger companies tend to advance slower than their smaller counterparts, as more work and stakeholder alignment may be required to mature into the advanced stage. Remember this when it’s time for your organization to map out a plan for growth.
On-demand webinar: Unlock the full potential of your social media team with Brandwatch’s Maturity Model
Discover actionable strategies on how to understand your organization’s social media maturity, identify growth opportunities, and advance to the next level in order to reach social media excellence.
Helpful resources to level up your social media strategy
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