Let's continue your Social Media maturity journey
The SMM Maturity Model
This Maturity Model is designed to help social media leaders identify gaps in their strategy, and offers guidance on how organizations can advance further to achieve their objectives. At each level of the model, we’ve outlined specific behaviors and challenges that can indicate where an organization fits on the model.
What organizations in the middle of their social media journey look like
A strategic approach
At the second stage of maturity, organizations tend to have adopted a more strategic approach to their social media efforts.
Clearly defined KPIs
Once an organization has established its baseline and how it’s growing, the next step is to create more ambitious targets for social media teams to aim for. This helps marketers track progress over time and use the insights gleaned from the data to make better decisions.
Some level of executive buy-in
In terms of leadership buy-in, there may be some challenges in convincing senior leaders to invest in new team members or the tools that will help the social team scale their efforts.
💡 3 useful tips to level up
your social media maturity
Sharpen your social media marketing strategy
The Maturity Model offers steps organizations can take to build more confidence in their social media plan.
This may include agreeing on team goals, conducting an internal social media audit, and identifying opportunities such as winning content, best time to post, and other helpful insights you can then build into your strategy. By following the steps in the Maturity Model framework, your organization can shape its content strategy and learn how to use social media data more effectively.
"It's important for people not to get so worried about trying to learn everything all at once. Focus more on your use case like, content marketing or community management."
Better workflows and stakeholder management
The Maturity Model Guide provides guidance on how organizations can create better synergy and drive effectiveness across teams, departments, and regions.
This may involve creating and streamlining processes and documentation, such as training plans and handover documents, and assigning clear roles and responsibilities within the organization. By implementing the best practices outlined in the Social Media Maturity Model Guide, your organization can improve its operational efficiency, strengthen relationships with various stakeholders, and scale its efforts on social.
Get and keep senior buy-in on the value of social
To make the actual improvements necessary to move up in the maturity journey social media teams will need to secure buy-in from senior leadership.
Leadership buy-in also helps establish the value of your social media programs across the organization, leading to more opportunities for collaboration and bigger impact. But proving the value of social media to your leadership may take time.
Here are a few ways social teams can leverage social media data to demonstrate its impact:
-
Align social media initiatives with company goals
-
Track and showcase ROI
-
Leverage social proof
-
Track growth over time
On-demand webinar: Unlock the full potential of your social media team with Brandwatch’s Maturity Model
Discover actionable strategies on how to understand your organization’s social media maturity, identify growth opportunities, and advance to the next level in order to reach social media excellence.
Helpful resources to level up your social media strategy
Ready to level up your maturity?
Fill in the form and our experts will help you identify the gaps and solutions needed to level up to the next maturity stage.
