Get reports on followers, engagements, reach, and social share of voice. You can also track what content pieces are most interesting to your different audience segments.
Manage your brand’s perception and measure the impact of your online campaigns across channels. Find and monitor what your markets, competitors, and influencers are talking about.
Track the moves your competitors make on social and learn from their successes, innovations, and mistakes. Stay ahead of the competition with competitive intelligence.
The more you know about your audience, the smarter your social media marketing will be. With all your audience data in one place, you can create the content they’ll love.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.