Spark
Nov 19 - 21, 2024
Virtual
Conference
Sessions
Exploring AI Trends in Media & Consumer Intelligence: Challenges, Opportunities, and Strategies for Success
Exploring AI Trends in Media & Consumer Intelligence: Challenges, Opportunities, and Strategies for Success
Join us to explore AI’s transformative role in media and consumer intelligence. We’ll discuss how businesses are navigating AI-washing, new skill demands, and budget impacts. Discover how Brandwatch is approaching these trends with an AI vision to help businesses adapt to the evolving landscape and leverage AI to drive consistent, transparent and actionable insights.
Digital Marketing Trends for 2025: Are You Ready?
Digital Marketing Trends for 2025: Are You Ready?
Over 700 marketing professionals have helped us shape our Digital Marketing Trends 2025 report. Get the inside story on the 10 biggest trends we expect to see dominating in 2025
Mixing Research Methods for Deeper Consumer Understanding & Speedier Insights
Mixing Research Methods for Deeper Consumer Understanding & Speedier Insights
Fetch, America’s Rewards App, empowers consumers to Live Rewarded while helping brands build lifelong loyalty through Fetch Points. Social intelligence is key to providing an exceptional user experience, fueling strategy and faster insights. Join Amanda as she shares her favorite approach to social intelligence and how it’s gained traction at Fetch. She’ll discuss the value of combining social intelligence with other research methods to enhance consumer understanding, speed insights, and improve research experiences.
How to Embed Inclusive Marketing into Your Brand Strategy
How to Embed Inclusive Marketing into Your Brand Strategy
Explore the evolution of Inclusive Marketing and ways to authentically bridge your diverse audience into your brand.
2025 Social Media Playbook: Trends, Tools, and Tactics
2025 Social Media Playbook: Trends, Tools, and Tactics
Get ahead of the game with actionable insights from top social media experts as they unveil the 2025 playbook for success. This panel will explore the most critical trends and proven tactics to optimize your social strategy. Whether you’re looking to master AI-driven content, leverage the latest platform features, or refine your brand’s digital voice, this session will equip you with everything you need to thrive in the ever-evolving social media landscape.
Leveraging Social Data to Drive Marketing Impact
Leveraging Social Data to Drive Marketing Impact
Discover practical insights on integrating social listening into your strategies, identifying emerging trends, and leveraging audience feedback to inform decision-making. Gain valuable strategies to elevate your marketing efforts and connect more meaningfully with your audience.
Find Your SOS: Collaborate with AI to Build an Authentic Brand
Find Your SOS: Collaborate with AI to Build an Authentic Brand
Discover how to identify your brand’s unique SOS (Sense of Self) and leverage AI as a creative partner to shape an authentic, resonant brand persona.
Agenda
| Duration | EDT | GMT | CET | Topic | Speaker(s) | |
|---|---|---|---|---|---|---|
| Welcome | Duration 15 min | 09:00 (EDT) | 14:00 (GMT) | 15:00 (CET) | Topic | Speaker(s) |
| Session 1 | Duration 45 min | 09:15 (EDT) | 14:15 (GMT) | 15:15 (CET) | Topic Exploring AI Trends in Media & Consumer Intelligence: Challenges, Opportunities, and Strategies for Success | Speaker(s) Nesibe Zırzakıran, Nick Taylor, Ant Cousins |
| Break | Duration 15 min | 10:00 (EDT) | 15:00 (GMT) | 16:00 (CET) | Topic | Speaker(s) |
| Session 2 | Duration 45 min | 10:15 (EDT) | 15:15 (GMT) | 16:15 (CET) | Topic Mixing Research Methods for Deeper Consumer Understanding & Speedier Insights | Speaker(s) Amanda Jeppson (Fetch) |
| Break | Duration 15 min | 11:00 (EDT) | 16:00 (GMT) | 17:00 (CET) | Topic | Speaker(s) |
| Session 3 | Duration 45 min | 11:15 (EDT) | 16:15 (GMT) | 17:15 (CET) | Topic Digital Marketing Trends for 2025: Are You Ready? | Speaker(s) Gemma Joyce, Meghan Meeker |
* Time zones are indicated using standard abbreviations:
- EDT: Eastern Daylight Time (UTC-5:00)
- GMT: Greenwich Mean Time (UTC+0:00)
- CET: Central European Time (UTC+1:00)
| Duration | EDT | GMT | CET | Topic | Speaker(s) | |
|---|---|---|---|---|---|---|
| Welcome | Duration 15 min | 09:00 (EDT) | 14:00 (GMT) | 15:00 (CET) | Topic | Speaker(s) |
| Session 1 | Duration 45 min | 09:15 (EDT) | 14:15 (GMT) | 15:15 (CET) | Topic To be announced | Speaker(s) Stay tuned! |
| Break | Duration 15 min | 10:00 (EDT) | 15:00 (GMT) | 16:00 (CET) | Topic | Speaker(s) |
| Session 2 | Duration 45 min | 10:15 (EDT) | 15:15 (GMT) | 16:15 (CET) | Topic How to Embed Inclusive Marketing into Your Brand Strategy | Speaker(s) Bridget Kyeremateng (Twitch) |
| Break | Duration 15 min | 11:00 (EDT) | 16:00 (GMT) | 17:00 (CET) | Topic | Speaker(s) |
| Session 3 | Duration 45 min | 11:15 (EDT) | 16:15 (GMT) | 17:15 (CET) | Topic Leveraging Social Data to Drive Marketing Impact | Speaker(s) Holly Phillips (For Digital Sakes) |
* Time zones are indicated using standard abbreviations:
- EDT: Eastern Daylight Time (UTC-5:00)
- GMT: Greenwich Mean Time (UTC+0:00)
- CET: Central European Time (UTC+1:00)
| Duration | EDT | GMT | CET | Topic | Speaker(s) | |
|---|---|---|---|---|---|---|
| Welcome | Duration 15 min | 09:00 (EDT) | 14:00 (GMT) | 15:00 (CET) | Topic | Speaker(s) |
| Session 1 | Duration 45 min | 09:15 (EDT) | 14:15 (GMT) | 15:15 (CET) | Topic 2025 Social Media Playbook: Trends, Tools, and Tactics | Speaker(s) Olivia Wedderburn (TMW) |
| Break | Duration 15 min | 10:00 (EDT) | 15:00 (GMT) | 16:00 (CET) | Topic | Speaker(s) |
| Session 2 | Duration 45 min | 10:15 (EDT) | 15:15 (GMT) | 16:15 (CET) | Topic Find Your SOS: Collaborate with AI to Build an Authentic Brand | Speaker(s) Shena N. Delgado |
| Break | Duration 15 min | 11:00 (EDT) | 16:00 (GMT) | 17:00 (CET) | Topic | Speaker(s) |
| Session 3 | Duration 45 min | 11:15 (EDT) | 16:15 (GMT) | 17:15 (CET) | Topic To be announced | Speaker(s) Stay tuned! |
* Time zones are indicated using standard abbreviations:
- EDT: Eastern Daylight Time (UTC-5:00)
- GMT: Greenwich Mean Time (UTC+0:00)
- CET: Central European Time (UTC+1:00)
See Spark in motion
Experience the pulse of passion and ingenuity that defines our community. Spark 2023 brought together bold thinkers and creative trailblazers—not just to form a network, but to exchange insights, kindle innovation, and set it all in motion.
FAQs
Spark explores the essence of digital innovation. It’s a global hub for marketing enthusiasts like yourself – a launchpad for creative problem-solving, getting inspired and setting your trajectory for success in your industry. Join us as our esteemed speakers shed light on the journey from raw data to implementable strategies.
In the EDT / GMT / CET time zone, Spark is scheduled from November 19 to the 21. The event will take place virtually, making it accessible to attendees from across the globe.
Spark is not a three-day event but rather spans over the course of three days to allow all our attendees to choose specific days/ sessions that best suit their schedule.
Spark isn't just about attending sessions; it's about tapping into a worldwide network of innovators, discovering fresh perspectives, and embracing the power of collaboration. Secure your spot now and be part of a dynamic experience that transcends borders and propels your marketing journey forward. But that's not all. We’re also offering you the opportunity to win exciting giveaways and access exclusive premium content (including the launch of our Digital Marketing Trends report).
Registering for the event is a simple process. Just fill out the registration form on our website. If you’d like to invite colleagues, you can easily share the link to the registration page. Once registered, each attendee will receive a unique link to access the virtual event. It's important to note that every link is tailored to the individual attendee.
Absolutely. The event is 100% free to attend. We believe in providing valuable insights to all interested parties without any cost.
No need to worry about downloading additional software. The event will be streamed live through Goldcast. To ensure the best experience, we recommend accessing the event using the Chrome browser.
Yes, all sessions will be recorded and made available for later viewing. This way, if you miss a session or want to revisit a particular section of the event, you'll have the flexibility to do so.
Engaging with speakers and fellow attendees is an important part of Spark. You can actively participate by using the chat feature to communicate with other attendees or view their profiles and start private conversations. The event will also feature Q&A sessions where you can directly interact with the speakers and ask questions.
A good internet connection is essential to ensure a seamless Spark experience. We’d love for you to fully participate in all aspects of the virtual event without any interruptions.
Our team will be actively monitoring the email address [email protected] for any technical support inquiries you may have. Your experience is important to us, and we're here to assist you every step of the way.
Register now for Brandwatch Spark*
Fill in the form to save your free seat. You'll get a link to join the sessions you choose to attend. We're looking forward to seeing you!
Spark 2023
Rewatch the sessions from last year