Spark
Nov 26 - 27, 2024
Virtual
Conference
Sessions
The Social Revolution: How Agencies Are Leading Change
The Social Revolution: How Agencies Are Leading Change
Discover the innovative strategies and transformative approaches agencies are using to leverage social media, drive engagement, and lead change in today’s fast-paced digital landscape.
What’s Shifting in Health Conversations in APAC?
What’s Shifting in Health Conversations in APAC?
How are online health and wellness trends impacting consumers and brands in APAC? In this panel we’ll explore a variety of global trends, from AI to medical influencers to online self-diagnosis. Our experts will take a closer look at these topics through the APAC lens to explore the challenges and opportunities facing the health and wellness sector in the region.
The New Challenges Facing APAC Educational Institutions
The New Challenges Facing APAC Educational Institutions
How are educational institutions in APAC tackling global challenges to the sector? In this panel, we’ll talk about both long-standing and emerging challenges, like how AI, online learning, education influencers, and the cost of living crisis are impacting different stakeholders. Join our panel of experts to find out what trends are shaping the future of education in the region.
Changes in Travel, Tourism, and Hospitality Across APAC
Changes in Travel, Tourism, and Hospitality Across APAC
In this panel discussion we’ll review a variety of global travel issues through the APAC lens. We’ll explore the most discussed types of vacation, examine how the cost of living crisis has influenced people’s travel choices, and discuss the movement towards entertainment-driven tourism. Find out what’s reshaping the region’s tourism landscape with our panel of experts from the sector.
Spending, Saving, Investing: Consumer Finance Insights in APAC
Spending, Saving, Investing: Consumer Finance Insights in APAC
In this discussion we’ll be exploring online trends relating to saving, spending, and investing. Our panel of experts in the finance sector will pull apart global conversations to find out how hot topics like crypto, “girl math”, and the relevance of cash are impacting consumers and financial organizations in APAC.
Creating ‘Rubbish’ Content: How to create content when you work in an ‘unsexy’ industry
Creating ‘Rubbish’ Content: How to create content when you work in an ‘unsexy’ industry
Join us to hear from the agency/client duo who worked together to transform the social content for a waste management company from “trash” into treasure. Learn from their personal experiences in content pillars, creative direction, internal stakeholder management and how to make room for creativity, whenever and wherever it strikes.
Agenda
| Duration | SGT | AEDT | Topic | Speaker(s) | ||
|---|---|---|---|---|---|---|
| Welcome | Duration 15 min | 09:00 (SGT) | 12:00 (AEDT) | Topic | Speaker(s) | |
| Session 1 | Duration 45 min | 09:15 (SGT) | 12:15 (AEDT) | Topic The Social Revolution: How Agencies Are Leading Change | Speaker(s) Zhang Junxian (BDSA Pte Ltd), Beatrix Fisher (Hotglue) | |
| Break | Duration 15 min | 10:00 (SGT) | 13:00 (AEDT) | Topic | Speaker(s) | |
| Session 2 | Duration 45 min | 10:15 (SGT) | 13:15 (AEDT) | Topic What’s Shifting in Health Conversations in APAC? | Speaker(s) Yong Yau Goh (AWHL), Karl Bustamante (AMICULUM) | |
| Break | Duration 15 min | 11:00 (SGT) | 14:00 (AEDT) | Topic | Speaker(s) | |
| Session 3 | Duration 45 min | 11:15 (SGT) | 14:15 (AEDT) | Topic Creating ‘Rubbish’ Content: How to create content when you work in an ‘unsexy’ industry | Speaker(s) Michael Appleford (Tag), Lisa Tizzone (BINGO Industries) |
* Time zones are indicated using standard abbreviations:
- SGT: Singapore Time (UTC+8:00)
- AEDT: Australian Eastern Daylight Time (UTC+11:00)
| Duration | SGT | AEDT | Topic | Speaker(s) | ||
|---|---|---|---|---|---|---|
| Welcome | Duration 15 min | 09:00 (SGT) | 12:00 (AEDT) | Topic | Speaker(s) | |
| Session 1 | Duration 45 min | 09:15 (SGT) | 12:15 (AEDT) | Topic The New Challenges Facing APAC Educational Institutions | Speaker(s) Corinna Choong (Singapore University of Technology and Design), Olivia Gumienny (University of Melbourne), Jason Stephens (University of Auckland) | |
| Break | Duration 15 min | 10:00 (SGT) | 13:00 (AEDT) | Topic | Speaker(s) | |
| Session 2 | Duration 45 min | 10:15 (SGT) | 13:15 (AEDT) | Topic Changes in Travel, Tourism, and Hospitality Across APAC | Speaker(s) Elliot Woods (Australian War Memorial), Tony Quarmby (Northern Territory Tourism), Malcolm Koh (Klook), Natasha Prendergast (BIG4 Holiday Parks of Australia) | |
| Break | Duration 15 min | 11:00 (SGT) | 14:00 (AEDT) | Topic | Speaker(s) | |
| Session 3 | Duration 45 min | 11:15 (SGT) | 14:15 (AEDT) | Topic Spending, Saving, Investing: Consumer Finance Insights in APAC | Speaker(s) Chris Dimopoulos (Stratton Finance), Yin Chieh Tan (Great Eastern) |
* Time zones are indicated using standard abbreviations:
- SGT: Singapore Time (UTC+8:00)
- AEDT: Australian Eastern Daylight Time (UTC+11:00)
See Spark in motion
Experience the pulse of passion and ingenuity that defines our community. Spark 2023 brought together bold thinkers and creative trailblazers—not just to form a network, but to exchange insights, kindle innovation, and set it all in motion.
FAQs
Spark explores the essence of digital innovation. It’s a global hub for marketing enthusiasts like yourself – a launchpad for creative problem-solving, getting inspired and setting your trajectory for success in your industry. Join us as our esteemed speakers shed light on the journey from raw data to implementable strategies.
Spark is scheduled from November 26 to the 27. The event will take place virtually, making it accessible to attendees from across the globe.
Spark is not a two-day event but rather spans over the course of two days to allow all our attendees to choose specific days/ sessions that best suit their schedule.
Spark isn't just about attending sessions; it's about tapping into a worldwide network of innovators, discovering fresh perspectives, and embracing the power of collaboration. Secure your spot now and be part of a dynamic experience that transcends borders and propels your marketing journey forward. But that's not all. We’re also offering you the opportunity to win exciting giveaways and access exclusive premium content (including the launch of our Digital Marketing Trends report).
Registering for the event is a simple process. Just fill out the registration form on our website. If you’d like to invite colleagues, you can easily share the link to the registration page. Once registered, each attendee will receive a unique link to access the virtual event. It's important to note that every link is tailored to the individual attendee.
Absolutely. The event is 100% free to attend. We believe in providing valuable insights to all interested parties without any cost.
No need to worry about downloading additional software. The event will be streamed live through Goldcast. To ensure the best experience, we recommend accessing the event using the Chrome browser.
Yes, all sessions will be recorded and made available for later viewing. This way, if you miss a session or want to revisit a particular section of the event, you'll have the flexibility to do so.
Engaging with speakers and fellow attendees is an important part of Spark. You can actively participate by using the chat feature to communicate with other attendees or view their profiles and start private conversations. The event will also feature Q&A sessions where you can directly interact with the speakers and ask questions.
A good internet connection is essential to ensure a seamless Spark experience. We’d love for you to fully participate in all aspects of the virtual event without any interruptions.
Our team will be actively monitoring the email address [email protected] for any technical support inquiries you may have. Your experience is important to us, and we're here to assist you every step of the way.
Register now for Brandwatch Spark*
Fill in the form to save your free seat. You'll get a link to join the sessions you choose to attend. We're looking forward to seeing you!
Spark 2023
Rewatch the sessions from last year