Increase viewership and rank higher in YouTube’s algorithm. Deep insights into watch time, engagement and traffic can serve as a guiding point for you to craft the most effective strategy.
Track channel and video level metrics
Build clean reports in and across teams
Keep all your social media metrics in one place
Building a strong YouTube community requires fulfilled needs and answered questions. Join the conversations and keep your comments section engaged at scale, authentically and on-brand.
Centralize your social media interactions
Respond faster with AI, automations and templates
Route messages to colleagues and teams
Identify new opportunities to differentiate from competitors and win over more viewers. Excel within your niche using insights into competitors’ campaigns, top videos, and engagement drivers.
Get inspired from competitors’ best performing videos
Discover your competitors' YouTube strategies with AI summaries
Include all essential video metrics in your competitive analysis
While YouTube is a powerful marketing tool, partnering with the right YouTubers can amplify your brand’s impact. Seamlessly discover and manage collaborations to reach your ideal audiences.
Find the right YouTubers for your brand
Manage influencer collaborations and payments
Track campaign performance
Speak to our experts to learn how you can power your YouTube strategy with Brandwatch
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.