What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
For brands who need to measure sentiment with increased granularity along side other social intelligence metrics, Brandwatch Consumer Research, with sentiment powered by Converseon gives brands all of the sophistication of Brandwatch’s advanced social intelligence with the addition of heightened sentiment analysis to inform critical business insights.
Converseon integrates with Brandwatch Consumer Research to be able to mark up Brandwatch data directly within the Brandwatch dashboard by using Converseon’s proprietary machine-learning approach to sentiment analysis powered by the Converseon Convey API.
Converseon provides the social strategies, enablement skills, the social intelligence and analytics technologies and a full range of social engagement capabilities to make social work for their clients.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.