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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

Read the report

TikTok + Brandwatch

Thanks to Brandwatch’s official partnership with TikTok, businesses can scale their marketing efforts on TikTok – the ideal platform for brands who want to reach their audiences with a resonating message.

Integration Details

Brandwatch has access to the content marketing API, which enables clients to easily publish videos to TikTok, react to comments and measure contents’ metrics and performance. Brandwatch also has access to TikTok Creator Marketplace API, enabling clients to find the right influencers to collaborate with and monitor the performance of their campaigns.

About TikTok

TikTok the leading destination for short-form mobile video. It enables more than 1 billion people to express themselves creatively and enjoy entertaining content.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.