[New Report] The Marketer of 2025
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Read the report
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Brandwatch is an Official X Partner (formerly Twitter) and works closely with the X data team to bring valuable insight to customers about their consumers, brands, and conversations on X. The combination of Brandwatch’s AI text and audience analysis products and full real-time and historical X data allows clients a comprehensive and detailed view of all 3 media types on X: Paid, Earned, and Owned.
Brandwatch has access to complete firehose access to X data and also integrates with the X Ads API to be able to create Tailored Audiences based on Query results.
As an Official X Partner, we help brands find the best tools that will help them get more value out of X. We choose partners who are market leaders and have a history of innovating with X data as a core part of their product and service offering.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
