Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.
Real-time social insights powered by Brandwatch reveal which presidential candidate is winning online
NEW YORK, November 12, 2015 — Brandwatch, the industry flagship for social intelligence, today launched its 2016 U.S. Presidential Election Data Visualization which analyzes, illustrates and interprets the public’s online conversation around each presidential candidate.
The 2016 Presidential Election Visualization – which will be updated in real-time at http://react.brandwatch.com/uselection16 – will allow the general public to examine:
Brandwatch’s live visualization will allow anyone to witness the public social media reaction to every aspect of a modern day presidential campaign. For example, statements and comments to the media, new campaign and social ads, late-night television appearances and debate commentary will be reflected in the data visualization.
In addition, Brandwatch will publish a monthly newsletter summarizing the major trends in online conversations for each candidate and political party. It will provide subscribers with a month-over-month look at how each candidate is fairing online, and who is losing or gaining ground in their pursuit of the Oval Office. To subscribe to the monthly 2016 Election Social Intelligence newsletter, contact [email protected].
“Social media is becoming a new way to poll, even more so with accurate voter panels based on built-in demographics in our Brandwatch platform,” said Nate Walton, Director of Professional Services, Brandwatch. ”Polling with social data gives us an edge over survey or phone data because it allows us to discover trends and dissect topics in near real-time. In social the panel doubles as a focus group, telling us what to look for while also providing insights. Favored candidates, political villains, and the issues touching a nerve change minute to minute, day to day. Our 2016 election data visualization will run for the entire year leading up to election night. The goal is to accurately, and beautifully, analyze this social election.”
Visit the Brandwatch 2016 Presidential Election Visualization, here: http://react.brandwatch.com/uselection16.
About Brandwatch
Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Spring 2015 social media monitoring report, is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch continues on its impressive business trajectory, with more than 50 percent of revenues now from North America and strong tech industry backing from venture capitalists including Partech Ventures, Highland Europe, Nauta Capital, Gorkana and independent investors.
Brandwatch. Now You Know.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.