[New Report] The Marketer of 2025
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Read the report
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
New York, November 2, 2016 – Brandwatch, the leading social intelligence company, today announced that it was named to the Constellation ShortList for Social, Digital Media Listening, Monitoring and Engagement Platforms. This latest accolade further solidifies Brandwatch’s global leadership in the social listening and analytics space, after being named as a Leader in “The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016” in both NA/EMEA and APAC*.
Meeting Constellation Research’s threshold criteria determined by client references, internal research and vendor and partner recommendations, the list serves as a resource for early adopters implementing new technologies to revolutionize their digital strategy.
“We’re proud to be named an industry leader in the Constellation ShortList for the social listening and engagement category,” said Will McInnes, Brandwatch CMO. “Brandwatch social intelligence technology allows brands to make smarter decisions when it comes to determining social media strategy and we are keen to be recommended as a premiere choice for businesses looking to revamp their digital marketing initiatives.”
According to Constellation Research, 52 percent of Fortune 500 companies have lost their status in the coveted list since 2000. This level of turnover in one of the top benchmarks of business success signals a necessary shift in brands’ organization and is a call to action for a business model that leverages digital technology and smart data sets.
“As organizations implement digital programs to disrupt an industry, employment of the right tools will determine whether or not the program is successful; each Constellation ShortList guides companies to the right technologies for their transformation initiatives,” said R “Ray” Wang, chairman and founder at Constellation Research.
The Social, Digital Media Listening, Monitoring and Engagement Platforms Constellation ShortList highlights industry leaders offering listening, monitoring, engagement and analytics, and intelligence solutions. Brandwatch is among the companies named as a recommended technology partner for brands who need to develop a successful social and digital strategy. The right social intelligence tech partner can help brands make smarter decisions in all departments from customer care to product innovation, and ultimately achieve specific business goals.
For more information on Brandwatch’s social intelligence products, contact [email protected].
About Brandwatch
Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,200 brands and agencies, including Unilever, Cisco, Whirlpool, British Airways, Asos, Heineken, Walmart and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
Brandwatch. Now You Know.
www.brandwatch.com | @Brandwatch | press office | contact
About Constellation Research
Constellation Research is an award-winning, Silicon Valley-based strategic advisory and futurist research firm. Constellation’s analysts serve as innovation advisors for leaders and Global 2000 organizations navigating the challenges of business-model disruption and transformation. Unlike legacy analyst firms, Constellation works closely with solution providers, partners, and its Constellation Executive Network of innovative buy-side leaders, C-suite executives and board of directors to lead the way in disrupting technology and research coverage areas. The goal – deliver to clients what they need to achieve valuable business results.
For more information about Constellation Research, visit www.ConstellationR.com
Disclaimer
Constellation Research does not endorse any solution or service named in its research.
*The Forrester Wave™ are industry reports published by independent research firm Forrester Research, Inc.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
