Brandwatch Announces Founding Membership with Big Boulder Initiative

Chief Marketing Officer Will McInnes joins BBI board

NEW YORK, January 22, 2015 — Brandwatch, one of the world’s leading social intelligence companies, today announced its founding membership with the Big Boulder Initiative (BBI), the social data trade association that brings together the ecosystem to collaborate on best practices, knowledge sharing and address key challenges. Will McInnes, Brandwatch CMO, joins as a BBI board observer.

“I’m delighted to join the Big Boulder Initiative board,” said McInnes. “Brandwatch’s founding membership is a strategic move for us to sync with other leaders in our industry. Our goals are to collaborate on industry standards, advance social data practices, and work together to address the big challenges. Together we’re striving to make the industry better, smarter, safer, and more valuable. It’s a bit like the wild wild west right now in the social arena, and as pioneers we believe the BBI will play a crucial role in helping the whole ecosystem mature and advance.”

BBI is the world’s leading association wholly dedicated to the advancement of social data. Brandwatch joins other board observers from IBM, Twitter, and NetBase. BBI is also adding new high quality representation from the enterprise, startups, and academia with the election of three new members to its board of directors:

Justin DeGraaf, Global Media Insights Director of The Coca-Cola Company
Mark Josephson, CEO of Bitly
Farida Vis, Director of the Visual Social Media Lab and Faculty Research Fellow at The University for Sheffield

In conjunction with other founding members, Brandwatch’s affiliation with BBI will support a calendar of events and other investments bringing together different companies and groups within the social data industry.

“On behalf of myself and the entire board of directors, we are excited to have Brandwatch join the discussion as we kick-off 2015,” said Chris Moody, Chairman of the Big Boulder Initiative board of directors. “With the addition of their voice, we have strong representation from the social data ecosystem that will help us drive our mission forward.”

For more information on Brandwatch, click here to visit the website.

About Big Boulder Initiative

The Big Boulder Initiative is a 501(c)(6) nonprofit trade association wholly dedicated to the advancement of social data in businesses and organizations of all kinds. Our mission is to bring together representatives from companies within the ecosystem to collectively address key challenges in order to establish the foundation for the long-term success of the social data industry. For more information visit http://bigboulderinitiative.org/.

About Brandwatch

Brandwatch is one of the world’s leading social intelligence companies. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

Acquiring social influencer analytics firm PeerIndex in December 2014, Brandwatch continues on its aggressive business trajectory following on its most recent round of venture funding to the tune of $22 million. The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 1000 brands and agencies, including Whole Foods, Whirlpool, Pepsico, British Airways, Papa John’s, and Dell.

Brandwatch. Now You Know.