Brandwatch Grows by Giving Clients Less Noise, More Actionable Insights

Global social analytics provider ends 2012 with expanded market presence, record business growth and exploding client base

NEW YORK, Feb. 7, 2013 /PRNewswire/ — Brandwatch, a leading global provider of social analytics and monitoring, today announced record growth in 2012. Fueled by its unique “search more, but present less to provide more value” approach, Brandwatch has expanded across EMEA and North America, resulting in a 600 percent growth in US revenues.

“Each month we explore more data sources, in more languages, across more territories for more clients,” said Giles Palmer , Brandwatch CEO and founder. “What clients need, however, is not more data volume and noise, but greater precision and analysis to help them make smarter decisions and take tangible action.”

2012 saw Brandwatch acquire more than 300 new customers—including some of the world’s leading global brands and agencies, such as Dell, Mediabrands Audience Platform, Waggener Edstrom , Digitas, and Whirlpool, the world’s No. 1 seller of major appliances.*

The company’s momentum continued internally, as well, with expansion of staff to more than 120 employees, accelerating Brandwatch’s presence in additional markets. New offices in New York, Chicago, Berlin and Stuttgart have helped overall company revenue grow by 90 percent year over year.

Some additional highlights include:

A Growing Customer Base
The Brandwatch active user base increased to almost 1,000 organizations. On average, users collectively access the system more than 4,000 times daily
Exceptional Customer Satisfaction
Positive recommendation is rare in this complex and rapidly evolving space, which makes it all the more notable that 99% of customers surveyed in December said they “would recommend” Brandwatch to others; this is borne out of 2012 data showing a <0.5% monthly churn rate.
Relentless Product Innovation, Galloping Globalization
Brandwatch constantly improves its social monitoring and analytics offerings. With twice monthly releases, 2012 saw expanded data coverage in 25 languages, including coverage of sites such as RenRen and Weibo and emerging social networks, such as Pinterest
Industry Awards and Honors
Brandwatch was named a Red Herring 2012 Top 100 Global award winner, along with being named the vendor with the highest customer satisfaction in every category in digital agency WebLiquid’s 2012 Social Media Monitoring Tool Buyer’s Guide

“2012 was a good year for us,” continued Palmer. “And we have bold plans in place to make 2013 better yet. Now, if you’ll excuse me, I have some rapid growth to oversee.”
*Source: Euromonitor International Limited; 2011 data on retail sales volume.

About Brandwatch
Brandwatch is a leading provider of social media monitoring and analytics solutions. More than 700 global brands and agencies use Brandwatch, relying on a broad range of social coverage and highly reliable, spam-free data to monitor online conversations. As a result, organizations can glean insights around their brand interests, conduct market research, predict market trends, and more actively engage influencers, customers and prospects.

A global company, Brandwatch is headquartered in Brighton, UK and has offices in the United States and Germany. For more information, please visit www.brandwatch.com.