BREAKING NEWS: Brandwatch + Google Cloud
Brandwatch announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven insights.
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Brandwatch announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven insights.
Brighton, England, June 27, 2018 — Brandwatch, the world’s premier social intelligence group, has announced a partnership with fellow Brighton tech company, Pi Datametrics. The two have worked to create an integration that will feature social and search data side-by-side on Vizia – Brandwatch’s data visualization platform.
With roughly 3.5 billion Google searches every day that account for 60% of website traffic, organic search data is one of the most important resources brands can analyze to connect with, and better service, their customers. With Brandwatch and Pi’s Vizia integration, marketers will have the advantage of examining social and search data in one platform. The democratization of these two, separate data sets will allow marketers to uncover insights faster, while informing better business decisions.
“We’re excited to announce our new Partnership with Pi Datametrics, a leader in search data analytics,” said Shane McNulty, VP of Business Development at Brandwatch. “The integration with Pi Datametrics, brings a wealth of SEO search and market intelligence data into the Vizia platform, helping your business to recognize the value, and impact, social and search combined can have on your digital strategy and performance.”
“We’re really proud and excited to be partnering with Brandwatch on this pioneering, game-changing offering,” said Sam Silverwood-Cope, CMO and Co-Founder at Pi Datametics. “We’re not only excited because both tech companies set-up in Brighton at similar times, both leaders in our respective disciplines of search and social with some of the world’s biggest brands already using our software, but ultimately because they’re extremely smart and pleasant people to work with. It’s the beginning of a fantastic relationship.”
This integration is now live for all Brandwatch Vizia customers.
For more information on Brandwatch social intelligence, contact [email protected].
About Brandwatch
Brandwatch is the world’s leading social intelligence group offering marketers a portfolio of social and content marketing technologies. The company’s flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world. With the addition of BuzzSumo’s content marketing and influencer identification platform in October 2017, the company is positioned as a leading provider of insight-surfacing technologies across the enterprise as well as for SMB customers.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
Brandwatch. Now You Know.
www.brandwatch.com | @Brandwatch | press office | contact
About Pi Datametrics
Pi Datametrics is an award-winning, content performance and SEO solution, combining industry leading software, original data and exceptional people. Their powerful formula enables corporations to transform their market visibility and drive sales globally.
Pi services some of the world’s leading brands, including DAX, FTSE and Dow Jones listed corporations, offering insight into any industry via its software suite.
Pi aggregates billions of daily, global searches, to provide both technical and strategic solutions. Their softwares enable major brands, including Debenhams, Tesco, Harrods and Superdry, to discover opportunity in new markets and drive strategy in every department throughout the business.
Pi Platform, the chief enterprise level software, enables clients to share intelligence, explore their SEO performance and collaborate across digital teams.
The newest addition, Pi Market Intelligence, elevates search data to a business intelligence level, offering strategic solutions with share of voice, search trends, and customer intent insight.
Pi Datametrics continues to innovate globally, with offices in Brighton, London New York, Stockholm, Singapore, Bangkok and Hyderabad.
Pi Datametrics. Intelligence you control.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
