Brandwatch, Radian 6′s European Rival, Opens in NYC

LONDON, October 11, 2011 /PRNewswire/ —

Europe’s leading social media monitoring company, Brandwatch, has opened a New York office.

With their UK operation having doubled in the last 8 months and offices already opened in Germany and Brazil, opening of the North American office sees Brandwatch square up to Salesforce owned Canadian rival Radian 6, sold earlier this year for $340m.

Brandwatch has always had a strong US customer base and currently serves over 300 media agencies, research companies and direct clients worldwide. The company supplies social media monitoring and analytics to some of the world’s biggest media agencies and brands.

Existing clients outside of the new New York office include some of the most important international car manufacturers and worldwide media agencies like Mediacom as well as the largest international technology and games companies including Xerox and EA.

Giles Palmer Brandwatch CEO:

“Brandwatch has, since its inception, worked on a worldwide scale and we are privileged to count some of the US’s biggest media agencies among our clients. Opening Brandwatch’s NYC office just made sense.”

Lydia Irving IPSOS MORI New York:

“As a global research company Ipsos needs to be confident that the data we’re working with is extremely robust and highly customizable. In our global evaluation Brandwatch came through over the other vendors for data quality, coverage and account support. We’re excited to see them extend local support to North America as their technical and account management support helps Ipsos deliver world class social insight with confidence.”

Ivan Fernandes , Global Director, Social Media Technology – MediaCom:

“Brandwatch expanding into US offers MediaCom an important business opportunity as we expand our presence throughout the North America continent. The opening of their office demonstrates Brandwatch’s commitment to grow into new markets to provide innovative and alternative social media monitoring solutions for US clients and partners.”

The US office is headed up by Seb Hempstead, who prior to that was head of Brandwatch’s sales and account management teams in Europe.

About Brandwatch

Brandwatch is one the world’s leading tools for monitoring and capturing social media. Today, social networks are a massive indicator of consumer influence and brand positioning online. Launched in August 2007 Brandwatch is used by customers around the world to monitor, capture and analyze trends in social media.