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What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
NEW YORK, May 30, 2013: Brandwatch, a provider of social analytics and monitoring solutions for business, today announced that it has joined the select group of companies in the Twitter Certified Products Program. The Program includes products and solutions that help businesses get the most from their use of Twitter and its associated products.
Twitter has changed the social media landscape, with its users often referred to as the ‘most connected of the connected.’ Brandwatch social analytics add a level of business intelligence to Twitter data in real time, helping users identify influencers, customers, trends, and key conversations so they can make smart business decisions at the speed of social.
“We work with some of the world’s biggest brands, who look to our Twitter analysis to help manage their brand reputation, inform product development, and better serve their customers,” said Giles Palmer, CEO at Brandwatch. “Building a closer relationship with Twitter allows us to accelerate the introduction of new Twitter-specific analytics for our customers.”
Brandwatch’s advanced analytics and ‘social business ready’ platform is aimed at helping clients interpret and act on social media data across the enterprise. Twitter offers brands an unprecedented data source to inform decision-making, but with such large and increasing volumes, clients need help in pinpointing what’s important, and that’s where Brandwatch comes in.
Twitter’s selection of Brandwatch as one of the few companies in the world to certify is proof of the power, value and innovation that Brandwatch analytics solutions deliver.
“We’re constantly pushing the boundaries of social data analysis, exploring new ways to use it. Earlier this year, we created an analysis that predicted 15 out of 18 Oscars winners,” said Palmer. “A more collaborative relationship with Twitter is an exciting step in increasing the possibilities even further.”
About Brandwatch
Brandwatch is a leading provider of social media monitoring and analytics solutions. More than 700 global brands and agencies use Brandwatch, relying on a broad range of social coverage and highly reliable, spam-free data to monitor online conversations. As a result, organizations can glean insights around their brand interests, conduct market research, predict market trends, and more actively engage influencers, customers and prospects.
Brandwatch is a global company with offices in the US, UK and Germany. For more information, please visit www.brandwatch.com.
Twitter: @Brandwatch | Blog: Brandwatch Blog | Facebook: Brandwatch Fan Page
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
