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What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
The only pure-play social listening platform Twitter recommends
NEW YORK, April 26, 2017/PRNewswire/— Today Brandwatch announces a major expansion in its strategic relationship with Twitter. Brandwatch now has the most complete access to Twitter data streams, early access to social intelligence products and new applications of data science expertise. Brandwatch and Twitter product teams will work more closely than ever to bring new innovations to market.
Twitter’s Official Partner program has selected only five companies from the social technology marketplace to be part of this initiative. Brandwatch, with a proven record of providing the highest quality technology solutions to marketers, advertisers, and brands has been selected as a unique social intelligence and data visualization partner. Brandwatch was named as a Leader in “The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016” in both NA/EMEA and APAC*. As a result of the new Twitter partnership, Brandwatch will deliver even faster speed to insights and unparallelled access to richer historical social data.
“Brandwatch’s ability to quickly spot global trends, easily identify audience insights, and preemptively track Twitter for crises makes it an invaluable solution for brands today,” said Twitter’s COO/CFO, Anthony Noto. “We’re proud to strengthen our partnership with Brandwatch, bringing Twitter’s best data platform into Brandwatch’s suite of analytics to solve real business challenges.”
In addition to its proprietary data crawlers covering Facebook, Instagram, and 90 million other sources, Brandwatch has a long-standing history with the social data power player as a Twitter Official Partnership since 2015.
“Twitter has global scale. But even more important to us is Twitter is the only platform whose data is open and structured. And with the right kind of analysis, this data is incredibly valuable,” said Giles Palmer, Brandwatch CEO.
“We are going to take this deeper relationship and data access to a whole new place and create insights, visualizations and interfaces that the world has never seen before. We’re more than excited.”
In our most recent customer survey, 95% of respondents disclosed that they think Brandwatch technology is superior to their last social intelligence platform. Discover how you can do more with your business data.
About Brandwatch
Brandwatch is the world’s leading social intelligence company. The company’s flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, ASOS, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
Brandwatch. Now You Know.
www.brandwatch.com | @Brandwatch | press office | contact
*The Forrester Wave™ are industry reports published by independent research firm Forrester Research, Inc.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
