Brandwatch’s Explore + Entities Bets Big on Data Science

BRIGHTON, ENGLAND, March 20, 2018 — Brandwatch, the world’s flagship social intelligence group, today unveils its newest set of features called Explore + Entities. These new features will empower everyday marketers with the ability to glean the same insights as veteran analysts.

Social media data, and the valuable insights found therein, have long played a critical role in the boardroom inhabited by C-suite executives, and on the frontlines with analysts. The ability to recognize these insights often sits with expert researchers rather than tactical marketers. With Explore + Entities everyday employees will be able to implement filters and segments to large, complex data sets instantaneously.

Explore allows users to apply dozens of expertly built filters to data sets with nothing more than a click of a mouse. Entities is an automatic natural language processing feature that identifies recurring people, places and organizations in the midst of millions of mentions.

“We’ve built intelligence into the product to make it easier and faster to get to those magical, ‘aha!’ moments,” said Will McInnes, CMO at Brandwatch. “Explore + Entities provides professional-level insights to all users, regardless of experience, and disrupts what it means to be an analyst. These features save time and money as valuable insights are available with just a click. Events move fast, and Explore + Entities ensure that your analysis moves just as quickly”.

All the new features within the Explore + Entities update showcase a one-of-a-kind investment in data science that provides Brandwatch users with the means to enrich the social data that means the most to them. These features are now live for all Brandwatch users.

For more information on Brandwatch social intelligence, contact [email protected].

About Brandwatch

Brandwatch is the world’s leading social intelligence group offering marketers a portfolio of social and content marketing technologies. The company’s flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world. With the addition of BuzzSumo’s content marketing and influencer identification platform in October 2017, the company is positioned as a leading provider of insight-surfacing technologies across the enterprise as well as for SMB customers.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.

Brandwatch. Now You Know.