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What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
BRIGHTON, ENGLAND, February 20, 2018 — Today Brandwatch, the world’s premier social intelligence group, announced a redesign of its Vizia data-visualization platform. This latest update aims to provide users with a more intuitive admin experience, while delivering sleek and insightful data visuals across the entire company.
This newest improvement of the Vizia platform brings the ease of “drag and drop” to every setup. Users will be able to select between 44 expertly designed visualizations to circulate the insights that matter most throughout their whole organization. There is no limit to the data stories Vizia can tell with an open framework that allows its users to integrate their most critical data sets. With this added ease of use, users will be able to respond quicker to real-time social events, prove the value of their work with clear visual benchmarks and become more customer-centric.
“Most brands today are able to gather social and marketing data and turn those into insights,” said Michael Brackpool, VP Product, Vizia at Brandwatch. “The hard part is next, actually turning that insight into informed action. The redesign of the Vizia platform makes getting a broader view of your customer that much easier, while also getting it in front of the right people – enabling them to make informed decisions faster than ever before.”
The Vizia Platform also continues to add integrations to its offering to ensure that users have all the data that matters most to them. The latest version of Vizia integrates with Google (Analytics, Sheets and Slides), Salesforce, Hootsuite Impact, Falcon.IO, StoryStream and – the recently acquired by Brandwatch – BuzzSumo among others.
For more information on Brandwatch social intelligence, contact [email protected].
About Brandwatch
Brandwatch is the world’s leading social intelligence group offering marketers a portfolio of social and content marketing technologies. The company’s flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world. With the addition of BuzzSumo’s content marketing and influencer identification platform in October 2017, the company is positioned as a leading provider of insight-surfacing technologies across the enterprise as well as for SMB customers.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
Brandwatch. Now You Know.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
